Increasing the efectiveness of crowdfunding campaigns

Abstract

The aim of this paper is to find the key factors increasing performance of crowdfunding campaigns in the Czech Republic as many of them are unsuccessful. The article is based on empirical research. The research is focused on the most successful campaigns in the largest crowdfunding platforms HitHit and Startovač. The study is based on the strategy of qualitative research. 35 projects were analysed according to the following criteria – amount of rewards, value of rewards, amount of information about projects, the content of video, marketing campaign or number of contributors and contributions in time.