Increasing the efectiveness of crowdfunding campaigns

Kameníková, Blanka

dc.title	Increasing the efectiveness of crowdfunding campaigns	en
dc.contributor.author	Kameníková, Blanka
dc.relation.ispartof	Finance and the Performance of Firms in Science, Education and Practice 2017
dc.identifier.isbn	978-80-7454-653-2
dc.date.issued	2017
dc.citation.spage	366
dc.citation.epage	380
dc.event.title	6th International Scientific Conference on Finance and the Performance of Firms in Science, Education, and Practice
dc.event.location	Zlín
utb.event.state-en	Czech Republic
utb.event.state-cs	Česká republika
dc.event.sdate	2017-04-26
dc.event.edate	2017-04-27
dc.type	conferenceObject
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně (UTB)	cs
dc.publisher	Tomas Bata University in Zlín	en
dc.relation.uri	http://www.ufu.utb.cz/konference/
dc.relation.uri	http://www.ufu.utb.cz/konference/sbornik2017.pdf
dc.subject	crowdfunding	en
dc.subject	funding source	en
dc.subject	crowdfunding platforms	en
dc.subject	success rate	en
dc.description.abstract	The aim of this paper is to find the key factors increasing performance of crowdfunding campaigns in the Czech Republic as many of them are unsuccessful. The article is based on empirical research. The research is focused on the most successful campaigns in the largest crowdfunding platforms HitHit and Startovač. The study is based on the strategy of qualitative research. 35 projects were analysed according to the following criteria – amount of rewards, value of rewards, amount of information about projects, the content of video, marketing campaign or number of contributors and contributions in time.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1008272
utb.identifier.rivid	RIV/70883521:28120/17:63517420!RIV18-MSM-28120___
utb.identifier.obdid	43877397
utb.identifier.wok	000471174000028
utb.source	d-orig
dc.date.accessioned	2018-11-19T13:51:02Z
dc.date.available	2018-11-19T13:51:02Z
dc.description.sponsorship	[IGA/FaME/2017/009]
utb.contributor.internalauthor	Kameníková, Blanka
utb.fulltext.affiliation	Kameníková Blanka Contact information Ing. Blanka Kameníková, Ph.D. Thomas Bata Univerzity Zlín Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, Mostní 5139, 760 01 Zlin kamenikova@fame.utb.cz
utb.fulltext.dates	-
utb.fulltext.references	1. ASSADI, Djamchid, © 2016. Strategic approaches to successful crowdfunding. Hershey: Business Science Reference. ISBN 9781466696044. 2. BARTUŠKOVÁ, Hana, © 2017. Crowdfunding: jen přes HitHit se v roce 2016 investovalo 39 miliónů. Jak uspět se svým projektem? Finance.cz [online]. Mladá fronta, [cit. 2017-03-10]. Source of: http://www.finance.cz/485446-crowfunding-hithit-uspesny-projekt/ 3. BELLEFLAMME, Paul, Thomas LAMBERT and Armin SCHWIENBACHER, © 2010. Crowdfunding: An Industrial Organization Perspective [online]. economix, [cit. 2017-01-03]. Source of: http://economix.fr/pdf/workshops/2010_dbm/Belleflamme_al.pdf 4. BELLEFLAMME, Paul, Nessrine OMRANI a Martin PEITZ, © 2015. The economics of crowdfunding platforms. Information Economics and Policy., 1-18. 5. ČERMÁK, Miloš, © 2013. Ekonom: Týdeník Hospodářských novin. Chcete si splnit sen? Zkuste ho prodat. Roč. 56, č. 8. DOI: 1210-0714. 6. DE BRUYSERE, Kristof; GAJDA, Oliver; KLEVERLAAN, Ronald; MAROM, Dan, © 2012. A Framework for European Crowdfunding. Vyd. 1. ISBN 978-3-00- 040193-0. Source of: https://www.invesdor.com/uploads/article/document/16/European_Crowdfunding_Framework_Oct_2012_copy.pdf 7. Hithit.com [online]. © 2012-2017 https://www.hithit.com/cs/home 8. HOLLAS, Judd, © 2013. Is Crowdfunding Now a Threat to Traditional Finance?. Corporate Finace Review. vol. 18, no. 127. ISSN:1089-327X. Source of: http://search.proquest.com/docview/1655247372/fulltextPDF/F2570DC240734B49PQ/1?accountid=15518 9. Kickstarter.com [online]. © 2017 https://www.kickstarter.com/help/stats 10. LAUSCHMANN, Jindřich, © 2014. Crowdfunding rostl v roce 2012 o 81 procent, zafinancoval 2,7 miliardy dolarů. Tyinternety.cz [online]. ©2014 [cit. 2017-03-10]. Source of: http://tyinternety.cz/startupy/crowdfunding-rostl-v-roce-2012-o-81-procent-zafinancoval-27-miliardy-dolaru/ 11. LAWTON, Kevin a Dan MAROM, 2013. The crowdfunding revolution: how to raise venture capital using social media. New York: McGraw-Hill, ,82 p. ISBN 00-717-9045-4. 12. MICIC, Igor, © 2015. Crowdfunding: Overview of the industry, regulation and role of crowdfunding in the venture startup. 1st. ed. Anchor Academic Publishing. 106 p. ISBN 978-3-95489-363-8. 13. OBCHODNÍ PODMÍNKY, © 2013. In: Startovač.cz [online]. Praha: Army of Darkness, s. r. o. [cit. 2017-01-23]. Source of: https://www.startovac.cz/podminky/ 14. OBCHODNÍ PODMÍNKY SPOLEČNOSTI HITHIT S.R.O., © 2012 – 2017. In: Hithit.com [online]. Praha: Hithit, s. r. o. [cit. 2017-01-23]. Source of: https://www.hithit.com/cs/article/terms 15. Startovač: vypusťte to do světa [online]. ©2016 [cit. 2017-01-29]. Source of: https://www.startovac.cz/ 16. STEINBERG, Scott and Rusel DEMARIA, 2012. The crowdfunding Bible: How to raise money for any startups, video game, or projekt. New York: Lulu, 88 s. ISBN 978-1-105-72628-6. Source of: http://www.crowdfundingguides.com/The%20Crowdfunding%20Bible.pdf 17. STEM/MARK: Nejpřijatelnější je financovat charitu, © 2017. Strategie - informace ze světa médií [online]. [cit. 2017-03-25]. Source of: http://strategie.e15.cz/zurnal/stem-mark-nejprijatelnejsi-je-financovat-charitu-1288894 18. WICKS, Mike. © 2013. Crowdfunding: an introduction. Blue Beetle Books. 19. YOUNG, Thomas Elliot, 2013. The Everything Guide to Crowdfunding Learn How to use Social Media for Small Business Funding. Avon: Adams Media Corporation, 288 s. ISBN 978-144-0550-331. 20. ZUBÍČEK, Milan and Maria STASZKIEWICZ, © 2014. Crowdfunding Visegrad. Aspen Institute [online]. [cit. 2017-01-21]. Source of: http://www.aspeninstitute.cz/images_upload/files/crowdfunding_visegrad_FINAL.pdf
utb.fulltext.sponsorship	This article has been elaborated as one of the outcomes of the research project IGA/FaME/2017/009 "Increasing the Effectiveness of Crowdfunding Campaigns" for financial support to carry out this research.
utb.wos.affiliation	[Blanka, Kamenikova] Univ Tomase Bati Zline, Fak Managementu Ekon, Thomas Bata Univ Zlin, Mostni 5139, Zlin 76001, Czech Republic
utb.fulltext.projects	IGA/FaME/2017/009
utb.identifier.jel	G23
utb.identifier.jel	M31