Dynamic simulation as an alternative method of creative projects management

Abstract

Earned Value Management method enables managers to carry out a complex analysis, not only in the planning phase, but also during its implementation. This method is correct and reliable, however too complicated and hence inapplicable in cultural and creative industry. The aim of the article is to introduce a new method, which fits the needs of a specific type of project with prevailing mental work. The article offers a solution which is in accordance with project management principles pursuant to international standards. This new resolution is enriched not only with managers' decision making elements, but also impacts such decisions on further development of creative projects. The main research method to achieve the objective of the article is the system dynamics (Forrester 1994, Sterman 2000), which comes out of a system thinking concept (Bertalanffy 1976, Senge 2007). The goal of the research is a creation of methodics for formation of a dynamic simulation model of the project and verification of its usability when managing creative projects in practice. An alternative method enables preparation of the project plan which compares the real course of the project to the plan without considerable administrative strains. There were three culture projects case studies chosen to prove suitability and relevancy of the method for project management, which were planned and implemented in the period from May 2013 to April 2015. Usability of the method was verified by using qualitative research, interviews with creative project managers and members of their teams. This method is focused on the planning and management of time, costs and scope within the project. This article shows how system dynamics modelling may be suitably used as an intermediary between theory and practice. The research is aimed at creating a simulation of the implemented project in order to improve teaching project management in Higher Education.