•  The role of marketing in the process of launching a new product

  Soukalová, Radomila (Int Business Information Management Assoc-Ibima, 2019)
•  University graduates in the role of significant actors in the labor market in the Czech

  Göttlichová, Marcela (Int Business Information Management Assoc-Ibima, 2019)
•  The cooperation of marketers and graphic designers

  Kupková, Zuzana (Univ Creative Communication, 2019)
•  Tourism: An essential branch of the national economy in the Czech Republic

  Göttlichová, Marcela; Šula, Tomáš (Int Business Information Management Assoc-Ibima, 2019)
•  Tertiary education in the Czech Republic: Pros and cons of a combined form of study

  Göttlichová, Marcela (Iated-Int Assoc Technology Education & Development, 2019)
•  Design students' view of creation in the context of the consumer market

  Ližbetinová, Lenka; Weberová, Dagmar (Iated-Int Assoc Technology Education & Development, 2019)
•  Attitudes of Czech and Slovak consumers towards brands from the point of view of gender affiliation

  Štarchoň, Peter; Weberová, Dagmar (Univ Hradec Kralove, 2016)
•  Communication appeals as a tool for building a positive image of higher education institution

  Kocourek, Josef (Iated-Int Assoc Technology Education & Development, 2019)
•  Accompanying program of university galleries as a tool for non-formal and informal education

  Gartnerová, Eva (Iated-Int Assoc Technology Education & Development, 2019)
•  Specific of marketing communication in higher education and development of preferences of communication tools by applicants in the Czech Republic

  Juříková, Martina (Iated-Int Assoc Technology Education & Development, 2019)
•  Social networks, their role and influence on generation Y versus generation Z when recruiting applicants for Higher Education Institutions

  Káčerková, Eliška (Iated-Int Assoc Technology Education & Development, 2019)
•  Employability of university graduates in the Pilsen region of the Czech Republic

  Ližbetinová, Lenka; Weberová, Dagmar (Iated-Int Assoc Technology Education & Development, 2018)
•  Improving the quality of higher education = Innovative and creative approach to the integration of the theory and practice

  Göttlichová, Marcela (Iated-Int Assoc Technology Education & Development, 2018)
•  Student projects as a tool of university PR and brand building

  Pavelka, Jiří (Future Acad, 2019)
•  Ten years of membership in the EU - Quality of education and employability of university graduates on the labour market

  Göttlichová, Marcela; Soukalová, Radomila (Vsb-Tech Univ Ostrava, 2014)
•  Case study of communication of the project Water for

  Gartnerová, Eva (Tomas Bata University in Zlín, 2017)
•  Increasing level of tertiary education = increasing employability of the youth

  Gottlichová, Marcela (Vysoká škola báňská - Technická univerzita Ostrava, 2018)
•  User role in design thinking process

  Soukalová, Radomila (International Business Information Management Association, IBIMA, 2019)
•  Evaluating the effectiveness of investment in educational and development activities of middle managers

  Lorincová, Silvia; Hitka, Miloš; Weberová, Dagmar (International Business Information Management Association, IBIMA, 2019)
•  Motivational preferences of the Czech and Russian blue-collar workers

  Ližbetinová, Lenka; Hitka, Miloš; Zaborova, Elena; Weberová, Dagmar (International Business Information Management Association (IBIMA), 2018)

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