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Current perception of a brand in Czech consumers' mind

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ČSN ISO 690:2011 citation

Citace článku v konferenčním sborníku:
JUŘÍKOVÁ, Martina a Josef KOCOUREK. Current perception of a brand in Czech consumers' mind. In: Springer Proceedings in Business and Economics [online]. Athens: Springer Science and Business Media B.V., 2017, s. 197-203. [cit. 2024-10-12]. ISSN 2198-7246. Dostupné z: https://link.springer.com/content/pdf/10.1007%2F978-3-319-56288-9.pdf.

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