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Dynamic Simulation as an Alternative Method of Creative Projects Management

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dc.title Dynamic Simulation as an Alternative Method of Creative Projects Management en
dc.contributor.author Šviráková, Eva
dc.contributor.author Soukalová, Radomila
dc.relation.ispartof Proceedings of the 11th European Conference on Management Leadership and Governance (ECMLG 2015)
dc.identifier.issn 2048-9021 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-1-910810-76-7
dc.date.issued 2015
dc.citation.spage 470
dc.citation.epage 477
dc.event.title Proceedings of the 11th European Conference on Management Leadership and Governance
dc.event.location MilitaryAcademy
utb.event.state-en Portugal
utb.event.state-cs Portugalsko
dc.event.sdate 2015-11-12
dc.event.edate 2015-11-13
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences Ltd.
dc.subject culture and creative industries en
dc.subject project management en
dc.subject system dynamics en
dc.subject system thinking en
dc.description.abstract Earned Value Management method enables managers to carry out a complex analysis, not only in the planning phase, but also during its implementation. This method is correct and reliable, however too complicated and hence inapplicable in cultural and creative industry. The aim of the article is to introduce a new method, which fits the needs of a specific type of project with prevailing mental work. The article offers a solution which is in accordance with project management principles pursuant to international standards. This new resolution is enriched not only with managers' decision making elements, but also impacts such decisions on further development of creative projects. The main research method to achieve the objective of the article is the system dynamics (Forrester 1994, Sterman 2000), which comes out of a system thinking concept (Bertalanffy 1976, Senge 2007). The goal of the research is a creation of methodics for formation of a dynamic simulation model of the project and verification of its usability when managing creative projects in practice. An alternative method enables preparation of the project plan which compares the real course of the project to the plan without considerable administrative strains. There were three culture projects case studies chosen to prove suitability and relevancy of the method for project management, which were planned and implemented in the period from May 2013 to April 2015. Usability of the method was verified by using qualitative research, interviews with creative project managers and members of their teams. This method is focused on the planning and management of time, costs and scope within the project. This article shows how system dynamics modelling may be suitably used as an intermediary between theory and practice. The research is aimed at creating a simulation of the implemented project in order to improve teaching project management in Higher Education. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1006699
utb.identifier.obdid 43873767
utb.identifier.wok 000380511600058
utb.source d-wok
dc.date.accessioned 2016-10-25T12:38:06Z
dc.date.available 2016-10-25T12:38:06Z
utb.contributor.internalauthor Šviráková, Eva
utb.contributor.internalauthor Soukalová, Radomila
utb.fulltext.affiliation Eva Svirakova, Radomila Soukalova Tomas Bata University in Zlín, Zlín, Czech Republic, svirakova@fmk.utb.cz soukalova@fmk.utb.cz
utb.fulltext.references -
utb.fulltext.sponsorship We thank Eva Strakosova, Iva Honzkova and Eva Gartnerova for the implementation of Shower and Busfest project research. The article preparation was supported by grant of IGA UTB in Zlín Creative Project Management: development of new research methods with the potential for practice.
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