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Consumer attitudes towards Brands in relation to price
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| dc.title | Consumer attitudes towards Brands in relation to price | en |
| dc.contributor.author | Weberová, Dagmar | |
| dc.contributor.author | Ližbetinová, Lenka | |
| dc.relation.ispartof | Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 | |
| dc.identifier.isbn | 978-0-9860419-6-9 | |
| dc.date.issued | 2016 | |
| dc.citation.spage | 1850 | |
| dc.citation.epage | 1859 | |
| dc.event.title | 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 | |
| dc.event.location | Milan | |
| utb.event.state-en | Italy | |
| utb.event.state-cs | Itálie | |
| dc.event.sdate | 2016-05-04 | |
| dc.event.edate | 2016-05-05 | |
| dc.type | conferenceObject | |
| dc.language.iso | en | |
| dc.publisher | International Business Information Management Association, IBIMA | |
| dc.relation.uri | http://ibima.org/accepted-paper/consumer-attitudes-towards-brands-in-relation/ | |
| dc.subject | Attitude | en |
| dc.subject | Brand | en |
| dc.subject | Price | en |
| dc.subject | Respondents | en |
| dc.subject | Statement | en |
| dc.description.abstract | The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers. Copyright © 2016 International Business Information Management Association | en |
| utb.faculty | Faculty of Multimedia Communications | |
| dc.identifier.uri | http://hdl.handle.net/10563/1006679 | |
| utb.identifier.obdid | 43875290 | |
| utb.identifier.scopus | 2-s2.0-84984622115 | |
| utb.identifier.wok | 000381172300206 | |
| utb.source | d-scopus | |
| dc.date.accessioned | 2016-10-25T12:38:04Z | |
| dc.date.available | 2016-10-25T12:38:04Z | |
| utb.contributor.internalauthor | Weberová, Dagmar | |
| utb.fulltext.affiliation | Dagmar Weberová, Faculty of Multimedia Communications, Tomas Bata University in Zlin, Czech Republic, e-mail: weberova@fmk.utb.cz Lenka Ližbetinová, Faculty of Corporate Strategy, The Institute of Technology and Business in Česke Budejovice, Czech Republic, e-mail: lizbetinova@mail.vstecb.cz | |
| utb.fulltext.dates | - | |
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