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Consumer attitudes towards Brands in relation to price

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dc.title Consumer attitudes towards Brands in relation to price en
dc.contributor.author Weberová, Dagmar
dc.contributor.author Ližbetinová, Lenka
dc.relation.ispartof Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
dc.identifier.isbn 978-0-9860419-6-9
dc.date.issued 2016
dc.citation.spage 1850
dc.citation.epage 1859
dc.event.title 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
dc.event.location Milan
utb.event.state-en Italy
utb.event.state-cs Itálie
dc.event.sdate 2016-05-04
dc.event.edate 2016-05-05
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association, IBIMA
dc.relation.uri http://ibima.org/accepted-paper/consumer-attitudes-towards-brands-in-relation/
dc.subject Attitude en
dc.subject Brand en
dc.subject Price en
dc.subject Respondents en
dc.subject Statement en
dc.description.abstract The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers. Copyright © 2016 International Business Information Management Association en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1006679
utb.identifier.obdid 43875290
utb.identifier.scopus 2-s2.0-84984622115
utb.identifier.wok 000381172300206
utb.source d-scopus
dc.date.accessioned 2016-10-25T12:38:04Z
dc.date.available 2016-10-25T12:38:04Z
utb.contributor.internalauthor Weberová, Dagmar
utb.fulltext.affiliation Dagmar Weberová, Faculty of Multimedia Communications, Tomas Bata University in Zlin, Czech Republic, e-mail: weberova@fmk.utb.cz Lenka Ližbetinová, Faculty of Corporate Strategy, The Institute of Technology and Business in Česke Budejovice, Czech Republic, e-mail: lizbetinova@mail.vstecb.cz
utb.fulltext.dates -
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