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Consumer attitudes towards Brands in relation to price

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Citace článku v konferenčním sborníku:
WEBEROVÁ, Dagmar a Lenka LIŽBETINOVÁ. Consumer attitudes towards Brands in relation to price. In: Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 [online]. Milan: International Business Information Management Association, IBIMA, 2016, s. 1850-1859. [cit. 2024-07-15]. Dostupné z: http://ibima.org/accepted-paper/consumer-attitudes-towards-brands-in-relation/.

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