Doporučený postup aplikace Customer Relationship Management ve firmách

Kozák, Vratislav

Title:

Suggested customer relationship management (CRM) implementation for businesses

Author:

Kozák, Vratislav

Document type:

Peer-reviewed article (English)

Source document:

E+M Ekonomie a Management. 2007, vol. 10, issue 4, p. 113

ISSN:

1212-3609 (Sherpa/RoMEO, JCR)

Journal Impact This chart shows the development of journal-level impact metrics in time

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IPP	SCImago Impact per Publication
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Abstract:

Plenty of customers and no problems with utilizing production capacity in full mean no pressure to care for customers. The CRM importance is growing with the competition increasing its pressure and with difficulties in winning new customers or maintaining existing ones. To understand CRM better is nowadays a standard business management strategy in selecting and guiding the most precious customer relationship

Full text:

http://www.ekonomie-management.cz/archiv/vyhledavani/detail/119-suggested-customer-relationship-management-crm-implementation-for-businesses/

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Citace článku v časopise:
KOZÁK, Vratislav. Doporučený postup aplikace Customer Relationship Management ve firmách. E+M Ekonomie a Management [online]. 2007, vol. 10, iss. 4, s. 113. [cit. 2024-04-27]. ISSN 1212-3609. Dostupné z: http://www.ekonomie-management.cz/archiv/vyhledavani/detail/119-suggested-customer-relationship-management-crm-implementation-for-businesses/.

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