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Value creation through social media marketing: A threat to sustainability performance?

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Citace článku v konferenčním sborníku:
OWUSU YEBOAH, Adwoa Yeboaa, Michael Adu KWARTENG a Petr NOVÁK. Value creation through social media marketing: A threat to sustainability performance?. In: IFIP Advances in Information and Communication Technology [online]. Tiruchirappalli: Springer Science and Business Media Deutschland GmbH, 2020, s. 475-486. [cit. 2021-06-20]. ISSN 1868-4238. Dostupné z: https://link.springer.com/chapter/10.1007%2F978-3-030-64861-9_42.

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