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How to drive brand engagement and EWOM intention in social commerce: A competitive strategy for the emerging market

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Citace článku v časopise:
PHAN, Quyen, Tan Nhat PHAM a Luong Hoang Lien NGUYEN. How to drive brand engagement and EWOM intention in social commerce: A competitive strategy for the emerging market. Journal of Competitiveness [online]. 2020, vol. 12, iss. 3, s. 136-155. [cit. 2020-11-28]. ISSN 1804-171X. Dostupné z: https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=379&cp=.

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