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The influence of price comparison websites on online switching behavior: A consumer empowerment perspective

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dc.title The influence of price comparison websites on online switching behavior: A consumer empowerment perspective en
dc.contributor.author Kwarteng, Michael Adu
dc.contributor.author Jibril, Abdul Bashiru
dc.contributor.author Botha, Elsamari
dc.contributor.author Osakwe, Christian Nedu
dc.relation.ispartof Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
dc.identifier.issn 0302-9743 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 9783030449988
dc.date.issued 2020
utb.relation.volume 12066 LNCS
dc.citation.spage 216
dc.citation.epage 227
dc.event.title 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020
dc.event.location Skukuza
utb.event.state-en South Africa
utb.event.state-cs Jihoafrická republika
dc.event.sdate 2020-04-06
dc.event.edate 2020-04-08
dc.type conferenceObject
dc.language.iso en
dc.publisher Springer
dc.identifier.doi 10.1007/978-3-030-44999-5_18
dc.relation.uri https://link.springer.com/chapter/10.1007%2F978-3-030-44999-5_18
dc.subject Consumer empowerment en
dc.subject Customer service experience consciousness en
dc.subject eSwitching en
dc.subject Online ads en
dc.subject Price comparison websites en
dc.subject Shopper innovativeness en
dc.description.abstract While online price comparison websites have burgeoned, there is scant understanding of how they influence online consumer behavior. This study addresses this gap in the literature by investigating the influence of price comparison websites on online switching behavior, and also suggests some additional factors that may be considered when looking at this relationship. We argue that shopper innovativeness, their perceived usefulness of the ad, and their customer service experience consciousness are important factors to consider when evaluating the impact of price comparison websites on eSwitching behavior. We also argue that the most appropriate theoretical lens through which to investigate this relationship is that of the consumer empowerment paradigm. A conceptual model is proposed and tested. Our analysis of 345 sample respondents finds that perceived usefulness of ads and customer service experience expectations are important enablers to price comparison websites use. Similarly, we find that shopper innovativeness and customer service expectations, in addition to price comparison websites use, are significant enablers to eSwitching behaviour. However, contrary to prediction, we find that shopper innovativeness has little to no influence on shoppers’ use of price comparison websites; we also observed similar patterns concerning the link between the perceived usefulness of online ads and eSwitching behaviour. In conclusion, our research contributes to better understanding the influence of price comparison websites on online switching behavior, and the factors that might influence this relationship. © 2020, IFIP International Federation for Information Processing. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1009714
utb.identifier.obdid 43881208
utb.identifier.scopus 2-s2.0-85084925031
utb.source d-scopus
dc.date.accessioned 2020-06-24T08:32:12Z
dc.date.available 2020-06-24T08:32:12Z
utb.contributor.internalauthor Kwarteng, Michael Adu
utb.contributor.internalauthor Jibril, Abdul Bashiru
utb.contributor.internalauthor Botha, Elsamari
utb.contributor.internalauthor Osakwe, Christian Nedu
utb.fulltext.sponsorship This work was supported by the Internal Grant Agency of FaME through TBU in Zlín No. IGA/FaME/2020/002; and further by the financial support of research project NPU I no. MSMT-7778/2020 RVO - Digital Transformation and its Impact on Customer Behaviour and Business Processes in Traditional and Online markets.
utb.scopus.affiliation Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin, 76001, Czech Republic; University of Stellenbosch Business School, Stellenbosch, South Africa
utb.fulltext.projects IGA/FaME/2020/002
utb.fulltext.projects MSMT-7778/2020 RVO
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