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The influence of price comparison websites on online switching behavior: A consumer empowerment perspective

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Citace článku v konferenčním sborníku:
KWARTENG, Michael Adu, Abdul Bashiru JIBRIL, Elsamari BOTHA a Christian Nedu OSAKWE. The influence of price comparison websites on online switching behavior: A consumer empowerment perspective. In: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) [online]. Skukuza: Springer, 2020, s. 216-227. [cit. 2020-09-21]. ISSN 0302-9743. Dostupné z: https://link.springer.com/chapter/10.1007%2F978-3-030-44999-5_18.

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