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Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

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dc.title Game mechanics and aesthetics differences for tangible and intangible goods provided via social media en
dc.contributor.author Haziri, Fortesa
dc.contributor.author Chovancová, Miloslava
dc.contributor.author Fetahu, Faton
dc.relation.ispartof Proceedings of the International Conference on Business Excellence
dc.identifier.issn 2502-0226 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2019
utb.relation.volume 13
utb.relation.issue 1
dc.citation.spage 772
dc.citation.epage 783
dc.event.title 13th International Conference on Business Excellence (ICBE) - Sustainable Business Models and Innovation in the Knowledge Economy
dc.event.location Bucharest
utb.event.state-en Romania
utb.event.state-cs Rumunsko
dc.event.sdate 2019-03-21
dc.event.edate 2019-03-22
dc.type conferenceObject
dc.language.iso en
dc.publisher Sciendo
dc.identifier.doi 10.2478/picbe-2019-0068
dc.relation.uri https://www.sciendo.com/article/10.2478/picbe-2019-0068
dc.subject aesthetics en
dc.subject game mechanics en
dc.subject online buying behaviour en
dc.subject products en
dc.subject services en
dc.subject social media en
dc.subject user behaviour en
dc.description.abstract Companies aspire to fulfil consumers' needs, wants and desires by offering products and services. Due to globalization and digitization, the world became a small village by facilitating the obtainability of products/services across the globe. Furthermore, the online purchasing via social platforms mirrors the traditional purchasing process. Gamification, game techniques and elements have been employed in the different domain for engaging and motivating consumers, students, end-users in numerous countries and cultures. Gamification is considered the appliance of game techniques and game elements in the non-game environment. It's been adjusted in different models founded as a need to explore and explain variables, phenomena and theories. Game mechanics as one of the game elements are applied in different disciplines to achieve better performance, fruitful collaboration, active and enthusiastic participation, creating enjoyable, pleasurable and entertaining environment. Aesthetics are described as the sensory part that game evoke within the player. To identify the differences within consumers who purchase via social media when game mechanics and aesthetics are applied, the chi-square test for independence has been employed. The results estimate that the association between products and services as variables is not statistically significant and the relationship between them is weak or moderated. The findings of this research are useful for private companies and other interested stakeholders. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1009527
utb.identifier.wok 000501603000068
utb.source J-wok
dc.date.accessioned 2020-01-09T10:31:42Z
dc.date.available 2020-01-09T10:31:42Z
dc.description.sponsorship Internal Grant Agency of Tomas Bata University in Zlin [IGA/FaME/2018/2020]
dc.rights Attribution-NonCommercial-NoDerivs 4.0 Unported
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Haziri, Fortesa
utb.contributor.internalauthor Chovancová, Miloslava
utb.fulltext.affiliation Fortesa HAZIRI, Miloslava CHOVANCOVÁ, Faton FETAHU Tomas Bata University, Zlin, Czech Republic Haziri@Utb.Cz Tomas Bata University, Zlin, Czech Republic Chovancova@Utb.Cz University “Hasan Prishtina”, Prishtinë, Republic of Kosovo Fatonfetahu@Outlook.Com
utb.fulltext.dates -
utb.fulltext.sponsorship The authors are thankful for the financial support provided by the Internal Grant Agency of Tomas Bata University in Zlin, no. IGA/FaME/2018/2020: Consumer behaviour changes and entrepreneurship for market development through digitization.
utb.wos.affiliation [Haziri, Fortesa; Chovancova, Miloslava] Tomas Bata Univ, Zlin, Czech Republic; [Fetahu, Faton] Univ Hasan Prishtina, Prishtine, Kosovo
utb.fulltext.projects IGA/FaME/2018/2020
utb.identifier.jel -
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Attribution-NonCommercial-NoDerivs 4.0 Unported Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 4.0 Unported