Usage of cloud economy in the field of management

Abstract

The aim of this paper is on the basis of available resources to formulate the concept of Cloud economy and then to point to its growing importance in the field of management. The article deals with the current trend of Cloud economy, which in the information and communications technology is characterized primarily by virtualization of growing amount of data and their subsequent use in the economic field. Gradually this article define the individual elements constituting the cloud economy, which are primarily service of cloud computing and social media. Subsequently, highlighting their particular importance for corporate management. Specifically, in the chapter on social media is mentioned example of blogs and their potential impact today.