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Evaluation of yield management as a revenue-increasing tool: Case study

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dc.title Evaluation of yield management as a revenue-increasing tool: Case study en
dc.contributor.author Vaculčíková, Zuzana
dc.contributor.author Tučková, Zuzana
dc.contributor.author Dorková, Adriána
dc.relation.ispartof Proceedings of the 2nd International Conference on Tourism Research (ICTR 2019)
dc.date.issued 2019
dc.citation.spage 338
dc.citation.epage 344
dc.event.title 2nd International Conference on Tourism Research (ICTR)
dc.event.location Porto
utb.event.state-en Portugal
utb.event.state-cs Portugalsko
dc.event.sdate 2019-03-14
dc.event.edate 2019-03-15
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences Ltd
dc.subject Czech Republic en
dc.subject hotel en
dc.subject pricing en
dc.subject revenue and yield management en
dc.description.abstract The aim of this article is to evaluate the future usage of 'yield management' for one hotel in the Czech Republic. The research is done in the form of case study. Several indicators of yield management will be used such as average room rate, revenue per available room, the calculation of fixed and variable costs and the average occupancy rate. The outcomes of this research show that by future implementation of yield management, the hotel revenues should increase annually. This research should increase awareness in the hotel management and offer an impulse for considering the changes in pricing for increasing better future economic sustainability. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008928
utb.identifier.obdid 43880538
utb.identifier.wok 000471925200039
utb.source d-wok
dc.date.accessioned 2019-08-16T09:30:09Z
dc.date.available 2019-08-16T09:30:09Z
utb.contributor.internalauthor Vaculčíková, Zuzana
utb.contributor.internalauthor Tučková, Zuzana
utb.contributor.internalauthor Dorková, Adriána
utb.fulltext.affiliation Zuzana Vaculčíková, Zuzana Tučková, Adriana Dorková Tomas Bata University in Zlín, Czech Republic vaculcikova@utb.cz tuckova@utb.cz
utb.fulltext.dates -
utb.wos.affiliation [Vaculcikova, Zuzana; Dorkova, Adriana] Tomas Bata Univ, Zlin, Czech Republic; [Tuckova, Zuzana] Tomas Bata Univ, Field Econ & Business Management, Zlin, Czech Republic
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