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The mediating effects of switching costs on the relationship between service quality, customer satisfaction and customer loyalty: A study in retail banking industry in Vietnam

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Citace článku v časopise:
NGO, Minh Vu, Quyen Phu Thi PHAN, Ninh Van NGUYEN a Hieu Minh VU. The mediating effects of switching costs on the relationship between service quality, customer satisfaction and customer loyalty: A study in retail banking industry in Vietnam. International Journal of Supply Chain Management [online]. 2019, vol. 8, iss. 2, s. 389-393. [cit. 2020-04-05]. ISSN 2051-3771. Dostupné z: http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2125.

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