TBU Publications
Repository of TBU Publications

Zmeny důležitosti designu ve firmách mezi roky 2014 a 2016

DSpace Repository

Show simple item record

dc.title Zmeny důležitosti designu ve firmách mezi roky 2014 a 2016 cs
dc.title The gap of importance of design in business between 2014 and 2016 en
dc.contributor.author Kramoliš, Jan
dc.contributor.author Kotásková, Anna
dc.relation.ispartof E+M Ekonomie a Management
dc.identifier.issn 1212-3609 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2018
utb.relation.volume 21
utb.relation.issue 2
dc.citation.spage 133
dc.citation.epage 146
dc.type article
dc.language.iso en
dc.publisher Technical University of Liberec
dc.identifier.doi 10.15240/tul/001/2018-2-009
dc.relation.uri http://www.ekonomie-management.cz/en/archiv/search/detail/1616-the-gap-of-importance-of-design-in-business-between-2014-and-2016/
dc.subject Business success triggers en
dc.subject Design en
dc.subject Design management en
dc.subject Importance of design en
dc.subject The Czech Republic en
dc.description.abstract In today´s very tough market struggle in the Czech Republic, more and more companies are aware that innovation is one of the key aspects leading to market success. The main research aim of this paper is to explore how “design” represents a business success trigger. This article examines the importance of four selected factors in the Czech Republic in 2014 and 2016 (design, quality, price, and reliability) in business success. Solutions were identified in two basic hypotheses (H1: Referring to the importance of design in relation to the success rate of the company, there is a difference between the companies conducting business in B2B and B2C markets; H2: Referring to the importance of design in relation to the success rate of the company, there is a difference among small, medium-sized, and large businesses) that were subject to statistical testing using chi-square and p-value. To evaluate results of the research, brief comparative analyses have been compiled. The conclusion builds on the authors’ 2015 study and shows changes researched on the issue of business importance. Design represents a very important competitive factor that influences their final decision. On the contrary, the company size specifi cation does not influence the perception of the importance of design in Czech companies. The results clearly indicate only a minor shift. The “design” factor as the presumed business success trigger still has a weaker position compared to the rest of the examined factors. Quality and reliability have the strongest importance. In addition, there was a slight decline in the importance of the “product price” factor. © 2018, Technical University of Liberec. All rights reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008083
utb.identifier.obdid 43878227
utb.identifier.scopus 2-s2.0-85049178536
utb.identifier.wok 000437424800009
utb.source j-scopus
dc.date.accessioned 2018-07-27T08:47:43Z
dc.date.available 2018-07-27T08:47:43Z
dc.rights Attribution-NonCommercial 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Kramoliš, Jan
utb.fulltext.affiliation Jan Kramoliš, Anna Kotásková Mgr. Jan Kramoliš, Ph.D. Tomas Bata University in Zlín Faculty of Management and Economics Department of Economics Czech Republic kramolis@fame.utb.cz Ing. Anna Kotásková Paneuropean University in Bratislava Faculty of Economics and Business Slovakia anna.kotaskova@gmail.com
utb.fulltext.dates -
utb.fulltext.references Amar, J., Droulers, O., & Legohérel, P. (2017). Typography in destination advertising: An exploratory study and research perspectives. Tourism Management, 63, 77-86. https://dx.doi.org/10.1016/j.tourman.2017.06.002. Ben Mahmoud-Jouini, S., Midler, C., & Silberzahn, P. (2016). Contributions of Design Thinking to Project Management in an Innovation Context. Project Management Journal, 47(2), 144-156. https://dx.doi.org/10.1002/pmj.21577. Bessant, J., & Bruce, M. (2002) Why design? Design in business: strategic innovation through design. London, England: Financial Times Prentice Hall. Best, K. (2006). Design management: managing design strategy, process and implementation. AVA publishing. Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. The Journal of Marketing, 59(3), 16-29. https://dx.doi.org/10.2307/1252116. Braga, M. F. (2016). The value of design: an issue of vision, creativity and interpretation. In 2016 Design Research Society 50th Anniversary Conference, 27-30 June 2016. Brighton. UK. Bruce, M., & Bessant, J. R. (2002). Design in business: Strategic innovation through design. Pearson education. Bruce, M., Cooper, R., & Vazquez, D. (1999). Effective design management for small businesses. Design studies, 20(3), 297-315. https://dx.doi.org/10.1016/s0142-694x(98)00022-2. Celaschi, F., Celi, M., & García, L. M. (2011). The extended value of design: an advanced design perspective. Design Management Journal, 6(1), 6-15. https://dx.doi.org/10.1111/j.1948-7177.2011.00024.x. Design Management Institute. (2014). What is Design Management? Design Management Institute. Available from http://www.dmi.org/?What_is_Design_Manag, referred on 05/06/2017. Gorb, P. (1988). Corporate identity design; Its contribution to effective management. European Management Journal, 6(3), 205-208. https://dx.doi.org/10.1016/s0263-2373(98)90004-4. Hertenstein, J. H., Platt, M. B., & Veryzer, R. W. (2005). The Impact of Industrial Design Effectiveness on Corporate Financial Performance. Journal of Product Innovation Management, 22(1), 3-21. https://dx.doi.org/10.1111/j.0737-6782.2005.00100.x. Hindls, R. (2007). Metody statistické analýzy pro ekonomy. Praha: Professional Publishing. Hollins, B. (2010). Design management education: The UK experience. dmi:review, 13(3), 25-29. https://dx.doi.org/10.1111/j.1948-7169.2002.tb00315.x. Ključnikov, A., Belás, J., Kozubíková, L., & Paseková, P. (2016). The Entrepreneurial Perception of SME Business Environment Quality in the Czech Republic. Journal of Competitiveness, 8(1), 66-78. https://dx.doi.org/10.7441/joc.2016.01.05. Kramoliš, J. (2015). Design as a Condition for Prosperity in Czech Businesses – A Comparative Study. Journal of Competitiveness, 7(4), 33-47. https://dx.doi.org/10.7441/joc.2015.04.03. Kramoliš, J., & Staňková, P., (2017). Design and its impact of the financial results of enterprises. Journal of Competitiveness, 9(2), 62-77. https://dx.doi.org/10.7441/joc.2017.02.05. Kramoliš, J., Staňková, P., & Richtr, M. (2015). The Importance of Design in Business Practices of Czech Companies. E&M Ekonomie a Management, 18(2), 151-164. https://dx.doi.org/10.15240/tul/001/2015-2-011. Kristensen, T., & Gabrielsen, G. (2011). Design Economy – Value Creation and Profitability. The Handbook of Design Management, 345-365. https://dx.doi.org/10.5040/9781474294126.ch-022. Kristensen, T., Gabrielsen, G., & Zaichkowsky, J. L. (2012). How valuable is a well-crafted design and name brand?: Recognition and willingness to pay. Journal of Consumer Behaviour, 11(1), 44-55. https://dx.doi.org/10.1002/cb.368. Lemeshko, B. Y. (2015). Chi-Square-Type Tests for Verification of Normality. Measurement Techniques, 58(6), 581-591. https://dx.doi.org/10.1007/s11018-015-0759-2. Mozota, B. B. (2002). Design and competitive edge: A model for design management excellence in European SMEs. Design Management Journal, 2(1), 88-103. Mozota, B. B. (2003). Design management: using design to build brand value and corporate innovation. Skyhorse Publishing Inc. Mozota, B. B. (2010). The Four Powers of Design: A Value Model in Design Management. Design Management Review, 17(2), 44-53. https://dx.doi.org/10.1111/j.1948-7169.2006.tb00038.x. Nigel, C. (2008). Engineering Design Methods: Strategies for Product Design (4th ed.). Springer. Novotný, J., & Duspiva, P. (2014). Factors Influencing Consumers´ Buying Behavior and Their Importance for Enterprises. E&M Ekonomie a Management, 17(1), 152-166. https://dx.doi.org/10.15240/tul/001/2014-1-012. Oakley, M. (Ed.). (1990). Design management: A handbook of issues and methods. Blackwell Pub. Otto, K. N., & Wood, K. L. (2001). Product design: techniques in reverse engineering and new product development. Pearson Education Asia Limited. Rae, J. (2013). Design-Conscious Companies: What Is the Real Value of Design? Design Management Institute, 30-37. Rae, J. (2014). What is the real value of design? Design management institute and motive strategies, 1-9. Thompson, M. K. (2011). Establishing design as a Discipline in Civil and Environmental Engineering. In Proceeding of the 1st international workshop on Design in Civil and Environmental Engineering (pp. 1-4). Trueman, D. M., & Jobber, P. D. (1998). Competing through design. Long Range Planning, 31(4), 594-605. https://dx.doi.org/10.1016/s0024-6301(98)80052-6. Von Stamm, B. (2008). Managing innovation, design and creativity. John Wiley & Sons.
utb.fulltext.sponsorship -
utb.scopus.affiliation Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Czech Republic; Paneuropean University in Bratislava, Faculty of Economics and Business, Slovakia
utb.fulltext.projects -
utb.identifier.jel M21
utb.identifier.jel O31
Find Full text

Files in this item

Show simple item record

Attribution-NonCommercial 4.0 International Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 International