Knowledge as a basis for sustainable tourism in terms of V4 countries

Abstract

Tourism, as a globally important sector, is comprised of various service activities. Within all these tourism subsectors, being a number one tourist destination is closely associated with high level of knowledge transfer. Even though tourism belongs to low-tech service, its importance for a service sector is high due to its economic contribution for a state. Due to the fact, that tourism is considered to be service oriented, its connection to knowledge-based service economy can be further examined. This is emphasized by Jensen (2003) who applies knowledge innovation in the tourism industry and explains the important role promotion and knowledge sharing plays in the sustainability of the tourism industry. The European Network for Sustainable Tourism Development claims that the connection between education and knowledge networking, destination management, transport and travel, natural and cultural heritage and climate change creates the structure for a more viable development. The development and sustainability of quality in this field is heavily dependent on the capabilities of management to proficiently respond to changes in the global environment. This is a key element in the future success of these organisations and therefore important for future generations. The sustainability of this sector is particularly important since the a requires special attention in the service sector as the very essence is dependent on the human factor. It is imperative for a prosperous hospitality business to be represented by professional and qualified employees with the knowledge and skills conforming to a successful, innovative business. The introductory part is focused on a critical literature review affecting their relationships and linkages between tourism and knowledge based services. In the following section, is using mathematical methods like TOPSIS method or DEA model for compose said indicators in the Czech Republic in comparison V4. In conclusion, there are different findings generalized and formulated into the conclusions and the application of the knowledge contained in the publication is defined. © The Authors, 2017.