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Design and its impact on the financial results of enterprises (based on managers' opinions)

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dc.title Design and its impact on the financial results of enterprises (based on managers' opinions) en
dc.contributor.author Kramoliš, Jan
dc.contributor.author Staňková, Pavla
dc.relation.ispartof Journal of Competitiveness
dc.identifier.issn 1804-171X Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2017
utb.relation.volume 9
utb.relation.issue 2
dc.citation.spage 62
dc.citation.epage 77
dc.type article
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB), Fakulta managementu a ekonomiky
dc.identifier.doi 10.7441/joc.2017.02.05
dc.relation.uri https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=250&cp=
dc.subject design en
dc.subject payback period en
dc.subject competitiveness en
dc.subject investment in design en
dc.subject marketing en
dc.subject design and competitiveness en
dc.subject design management en
dc.description.abstract Design and its contribution to business competitiveness plays an essential role in economic prosperity. This paper offers a comparative analysis of the impact of design on the financial performance of intentionally selected companies. The two-part study was carried out in 2014 and 2016. The survey was aimed at managers of various enterprises. The main goal was to investigate the evolution of the opinions of managers regarding a design and its influence on the financial performance (generally, increases in revenue, sales or brand value) of the company. Furthermore, the study aimed to determine whether enterprises earmark part of the budget for design, and whether the issue of return on investment in design is addressed. The statistical analysis was performed with the Pearson's chi-squared test analysis tool. Elementary statistical software was also used for a numerical evaluation of the findings. The results demonstrate the increasing importance of design and prove that investments in design have a positive effect on financial indicators and also on enterprise competitiveness in the Czech Republic. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1007560
utb.identifier.obdid 43877446
utb.identifier.wok 000411799600006
utb.source j-wok
dc.date.accessioned 2018-01-15T16:31:28Z
dc.date.available 2018-01-15T16:31:28Z
dc.rights Attribution 4.0 International
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Kramoliš, Jan
utb.contributor.internalauthor Staňková, Pavla
utb.fulltext.affiliation Mgr. Jan Kramoliš, Ph.D. Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001 Zlín, Czech Republic E-mail: kramolis@fame.utb.cz doc. Ing. Pavla Staňková, Ph.D. Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001 Zlín, Czech Republic E-mail: stankova@fame.utb.cz
utb.fulltext.dates -
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