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Understanding cosmopolitan consumers' repeat purchasing in the eMarketplace: Contribution from a brand orientation theoretical perspective

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Citace článku v časopise:
OSAKWE, Christian Nedu, Henry BOATENG, Simona POPA, Miloslava CHOVANCOVÁ a Pedro SOTO-ACOSTA. Understanding cosmopolitan consumers' repeat purchasing in the eMarketplace: Contribution from a brand orientation theoretical perspective. E+M Ekonomie a Management [online]. 2016, vol. 19, iss. 4, s. 149-166. [cit. 2019-12-12]. ISSN 1212-3609. Dostupné z: http://www.ekonomie-management.cz/en/archiv/search/detail/1357-understanding-cosmopolitan-consumers-repeat-purchasing-in-the-emarketplace-contribution-from-a-brand-orientation-theoretical-perspective/.

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