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Facilitating mCommerce growth in Nigeria through mMoney usage: A preliminary analysis

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dc.title Facilitating mCommerce growth in Nigeria through mMoney usage: A preliminary analysis en
dc.contributor.author Osakwe, Christian Nedu
dc.contributor.author Okeke, Titus Chukwuemezie
dc.relation.ispartof Interdisciplinary Journal of Information, Knowledge, and Management
dc.identifier.issn 1555-1229 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2016
utb.relation.volume 11
dc.citation.spage 115
dc.citation.epage 139
dc.type article
dc.language.iso en
dc.publisher Informing Science Institute
dc.relation.uri http://www.informingscience.org/Publications/3456?Source=%2FJournals%2FIJIKM%2FArticles%3FVolume%3D0-0
dc.subject Bop en
dc.subject Consumer behaviour en
dc.subject Financial inclusion en
dc.subject MCommerce en
dc.subject MMoney en
dc.subject Nigeria en
dc.subject SSA en
dc.description.abstract A general belief is that Mobile Money (mMoney) has the catalytic effect of spurring mCommerce growth and driving financial inclusion in developing nations like Nigeria. In Nigeria, mMoney service is certainly a new financial service innovation in the country, and as a result critical issues surrounding its early critical mass adoption, including its perceived usefulness, remain largely opaque. In this paper, our aim was to explore factors influencing perceived usefulness of mMoney by using the extended technology acceptance model (TAM) as the theoretical underpinning of our work. This work is based on a usable sample of 127 respondents from two major cities in Nigeria. Overall, the study's results indicate that perceived regulator assurance, service affordability, convenience, proximity to the nearest bank branch, and worry over ease of use are significant predictors of mMoney perceived usefulness. The work helps shed new insights about the significant factors that are closely related to the consumer's perception of the relevance of mMoney services (to his/her financial needs). In sum, the study is an initial step to addressing the issue of perceived usefulness of mMoney service, including its pivotal importance to laying a solid foundation for mCommerce growth in Nigeria and similar sub-Saharan African (SSA) countries. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1006544
utb.identifier.obdid 43875144
utb.identifier.scopus 2-s2.0-84976416862
utb.source j-scopus
dc.date.accessioned 2016-08-09T14:02:56Z
dc.date.available 2016-08-09T14:02:56Z
dc.rights Attribution-NonCommercial 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Osakwe, Christian Nedu
utb.fulltext.affiliation Christian Nedu Osakwe, Titus Chukwuemezie Okeke Tomas Bata University, Zlin, Czech Republic osakwe@fame.utb.cz Nnamdi Azikiwe University, Awka, Nigeria tc.okeke@gmail.com
utb.fulltext.dates Submitted: November 17, 2016 Revised: February 22, March 30, April 13, April 22, 2016 Accepted: May 22, 2016
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Attribution-NonCommercial 4.0 International Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 International