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The importance of design in business practices of Czech companies

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dc.title The importance of design in business practices of Czech companies en
dc.contributor.author Kramoliš, Jan
dc.contributor.author Staňková, Pavla
dc.contributor.author Richtr, Michal
dc.relation.ispartof E+M Ekonomie a Management
dc.identifier.issn 1212-3609 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2015
utb.relation.volume 18
utb.relation.issue 2
dc.citation.spage 151
dc.citation.epage 164
dc.type article
dc.language.iso en
dc.publisher Technical University of Liberec
dc.identifier.doi 10.15240/tul/001/2015-2-011
dc.relation.uri https://www.ekonomie-management.cz/archiv/vyhledavani/detail/1224-the-importance-of-design-in-business-practices-of-czech-companies/
dc.subject Innovation en
dc.subject design en
dc.subject management en
dc.subject quality en
dc.subject price en
dc.subject reliability en
dc.description.abstract In the context of discussions about the role of innovation in business policy and marketing activities, questions of design to participate in the innovation success are often considered. The main aim of this paper is to comprehensively review the sources of design management. Furthermore, the study shows current situation in Czech business. This paper also attempts to analyse and identify the awareness of companies of various sizes concerning the importance of design. The primary aim of research was to investigate companies' concern for design in relation to other factors: price, quality and reliability. A comprehensive review of the extant literature and journals identified several sources of design approach for Czech companies. The research consists of two main parts. Firstly, a method of smart internet Google SpreadSheets questionnaires designed by the authors was used. Total of 168 entries collected from 305 addressed respondents were used in the research. In the second part of research, the results were analysed using quantification and by means of seeking a mutual dependence. The results obtained were subjects to a statistical study. The results of the research have offered interesting findings. It was discovered that design represents a very important competitive factor that influences firms' final decision. On the other hand, quality, reliability and price are still perceived as more interesting factors of innovation. Briefly, design is not likely to be perceived as the main innovation factor in the Czech Republic. This paper identifies several interesting aspects regarding design within Czech companies, including the mindset of management. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1005256
utb.identifier.obdid 43873586
utb.identifier.scopus 2-s2.0-84957078464
utb.identifier.wok 000356905400011
utb.source j-wok
dc.date.accessioned 2015-08-14T09:26:22Z
dc.date.available 2015-08-14T09:26:22Z
dc.rights Attribution-NonCommercial 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Kramoliš, Jan
utb.contributor.internalauthor Staňková, Pavla
utb.contributor.internalauthor Richtr, Michal
utb.identifier.jel M21
utb.identifier.jel O31
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Attribution-NonCommercial 4.0 International Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 International