The third generation of neuroeconomics

Kruliš, Vladimír

dc.title	The third generation of neuroeconomics	en
dc.contributor.author	Kruliš, Vladimír
dc.relation.ispartof	Aktuálne pohľady na konkurencieschopnosť a podnikanie - nové výzvy
dc.identifier.isbn	978-80-225-3200-6
dc.date.issued	2011
dc.citation.spage	252
dc.citation.epage	257
dc.event.title	International Conference on Business and Competitiveness of Companies
dc.event.location	Bratislava
utb.event.state-en	Slovakia
utb.event.state-cs	Slovensko
dc.event.sdate	2011-05-19
dc.event.edate	2011-05-19
dc.type	conferenceObject
dc.language.iso	sk
dc.publisher	Vyďavatelstvo Ekonóm
dc.relation.uri	http://fpm.euba.sk/www_write/files/veda-vyskum/Zborniky-APPS/2011.pdf
dc.subject	Neuroeconomics	en
dc.subject	neuromarketing	en
dc.subject	brain maps	en
dc.subject	the first and the second generation of neuroeconomics	en
dc.subject	toward a third generation of neuroeconomics	en
dc.subject	practical findings	en
dc.description.abstract	Heading for other, Berger results, we have to do innovative things. Neuroeconomics uses the tools of neuroscience, psychology and experimental economics benefit from the overlap of knowledge from behavioral economics, experimental economics and the theory of neoclassicism. Euro marketing by scanning the brain examines how the test subjects react to marketing signals. Everything leads to the creation of new and reliable theory that will be able to explain and predict the behavior of individuals and then recommend the best strategic decision. To that end, directed the development and testing different models. New imaging techniques and genetic manipulation of supporting efforts to find genes that play a role in the development and maintenance of the nervous circles also under the influence of various environmental topics.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1004320
utb.identifier.obdid	43867754
utb.identifier.wok	000350463600044
utb.source	d-wok
dc.date.accessioned	2015-05-22T08:01:58Z
dc.date.available	2015-05-22T08:01:58Z
utb.contributor.internalauthor	Kruliš, Vladimír
utb.fulltext.affiliation	Vladimír Kruliš Mgr. Vladimír Kruliš Univerzita Tomáše Bati ve Zlíně Fakulta managementu a ekonomiky Katedra managementu a marketingu. Zarámí 132, 760 01 Zlín Česká republika e-mail: vlada@krulis.eu
utb.fulltext.dates	-
utb.fulltext.references	[1] GLIMCHER, P. W. Decisions, Uncertainty, and the Brain: the Science of Neuroeconomics. A Bradford Book, 2004. 375 s. ISBN 978-0-262-57227-9. [2] GLIMCHER, P. W.; CAMERER, C. F. et al. Neuroeconomics: Decision Making and the Brain. Elsevier, Inc., 2009. 538 s. ISBN 978-0-12-374176-9. [3] KRULIŠ, V. Neuroekonomika a neuromarketing. Moderní řízení, 2011, roč. XLVI, č. ,s. 50 – 51. ISSN 0026-8720. [4] POLISTER, P. Neuroeconomics: A Guide to the New Science of Making Choices. OXFORD University Press, Inc., 2008. 219 s. ISBN 978-0-19-530582-1.
utb.fulltext.sponsorship	-
utb.fulltext.projects	-