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The Third Generation of Neuroeconomics

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dc.title The Third Generation of Neuroeconomics en
dc.contributor.author Kruliš, Vladimír
dc.relation.ispartof Aktuálne pohľady na konkurencieschopnosť a podnikanie - nové výzvy
dc.identifier.isbn 978-80-225-3200-6
dc.date.issued 2011
dc.citation.spage 252
dc.citation.epage 257
dc.event.title International Conference on Business and Competitiveness of Companies
dc.event.location Bratislava
utb.event.state-en Slovakia
utb.event.state-cs Slovensko
dc.event.sdate 2011-05-19
dc.event.edate 2011-05-19
dc.type conferenceObject
dc.language.iso sk
dc.publisher Vyďavatelstvo Ekonóm
dc.relation.uri http://fpm.euba.sk/www_write/files/veda-vyskum/Zborniky-APPS/2011.pdf
dc.subject Neuroeconomics en
dc.subject neuromarketing en
dc.subject brain maps en
dc.subject the first and the second generation of neuroeconomics en
dc.subject toward a third generation of neuroeconomics en
dc.subject practical findings en
dc.description.abstract Heading for other, Berger results, we have to do innovative things. Neuroeconomics uses the tools of neuroscience, psychology and experimental economics benefit from the overlap of knowledge from behavioral economics, experimental economics and the theory of neoclassicism. Euro marketing by scanning the brain examines how the test subjects react to marketing signals. Everything leads to the creation of new and reliable theory that will be able to explain and predict the behavior of individuals and then recommend the best strategic decision. To that end, directed the development and testing different models. New imaging techniques and genetic manipulation of supporting efforts to find genes that play a role in the development and maintenance of the nervous circles also under the influence of various environmental topics. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1004320
utb.identifier.obdid 43867754
utb.identifier.wok 000350463600044
utb.source d-wok
dc.date.accessioned 2015-05-22T08:01:58Z
dc.date.available 2015-05-22T08:01:58Z
utb.contributor.internalauthor Kruliš, Vladimír
utb.fulltext.affiliation Vladimír Kruliš Mgr. Vladimír Kruliš Univerzita Tomáše Bati ve Zlíně Fakulta managementu a ekonomiky Katedra managementu a marketingu. Zarámí 132, 760 01 Zlín Česká republika e-mail: vlada@krulis.eu
utb.fulltext.dates -
utb.fulltext.references [1] GLIMCHER, P. W. Decisions, Uncertainty, and the Brain: the Science of Neuroeconomics. A Bradford Book, 2004. 375 s. ISBN 978-0-262-57227-9. [2] GLIMCHER, P. W.; CAMERER, C. F. et al. Neuroeconomics: Decision Making and the Brain. Elsevier, Inc., 2009. 538 s. ISBN 978-0-12-374176-9. [3] KRULIŠ, V. Neuroekonomika a neuromarketing. Moderní řízení, 2011, roč. XLVI, č. ,s. 50 – 51. ISSN 0026-8720. [4] POLISTER, P. Neuroeconomics: A Guide to the New Science of Making Choices. OXFORD University Press, Inc., 2008. 219 s. ISBN 978-0-19-530582-1.
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