The third generation of neuroeconomics

Abstract

Heading for other, Berger results, we have to do innovative things. Neuroeconomics uses the tools of neuroscience, psychology and experimental economics benefit from the overlap of knowledge from behavioral economics, experimental economics and the theory of neoclassicism. Euro marketing by scanning the brain examines how the test subjects react to marketing signals. Everything leads to the creation of new and reliable theory that will be able to explain and predict the behavior of individuals and then recommend the best strategic decision. To that end, directed the development and testing different models. New imaging techniques and genetic manipulation of supporting efforts to find genes that play a role in the development and maintenance of the nervous circles also under the influence of various environmental topics.