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Product placement and product life cycle - Czech SME study

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dc.title Product placement and product life cycle - Czech SME study en
dc.contributor.author Kramoliš, Jan
dc.relation.ispartof Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation
dc.identifier.isbn 978-098604193-8
dc.date.issued 2014
dc.citation.spage 1074
dc.citation.epage 1084
dc.event.title 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation
dc.event.location Milan
utb.event.state-en Italy
utb.event.state-cs Itálie
dc.event.sdate 2014-11-06
dc.event.edate 2014-11-07
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association, IBIMA
dc.relation.uri http://ibima.org/accepted-paper/product-placement-product-life-cycle-czech-sme-study/
dc.subject Decision management en
dc.subject Marketing en
dc.subject Marketing strategy en
dc.subject Product Life-Cycle en
dc.subject Product Placement en
dc.description.abstract Purpose - This paper aims to examine the notion about using product placement in product lifecycle stage. Design/methodology/approach - The paper initially defines a theoretical background of this interdisciplinary topic. The paper then offers an scope into Czech SMEs notion about use product placement in considered stage of product life-cycle. Subsequently, there is a explanation of a product/process life cycle stage and its relationship to decision-maker. Findings - This study argues that the stage of life cycle stages is associated with the various dimensions of product placement integration. The paper posits that, there is well awareness which is the appropriate stage for use Product placement in some detail. Originality/value - As such, this paper represents a cross-functional and interdisciplinary approach to product placement and marketing product life-cycle theory by identifying decisions leading to the fulfillment business goals. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1004278
utb.identifier.obdid 43872661
utb.identifier.scopus 2-s2.0-84926136803
utb.identifier.wok 000360509300111
utb.source d-scopus
dc.date.accessioned 2015-05-22T08:01:41Z
dc.date.available 2015-05-22T08:01:41Z
utb.contributor.internalauthor Kramoliš, Jan
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