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Product placement and product life cycle - Czech SME study

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Citace článku v konferenčním sborníku:
KRAMOLIŠ, Jan. Product placement and product life cycle - Czech SME study. In: Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation [online]. Milan: International Business Information Management Association, IBIMA, 2014, s. 1074-1084. [cit. 2024-04-13]. Dostupné z: http://ibima.org/accepted-paper/product-placement-product-life-cycle-czech-sme-study/.

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