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Výrobek versus značka

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Citace článku v časopise:
KOZÁK, Vratislav a Ondřej KRÁL. Výrobek versus značka. E+M Ekonomie a Management [online]. 2006, vol. 9, iss. 1, s. 119-125. [cit. 2024-10-07]. ISSN 1212-3609. Dostupné z: http://www.ekonomie-management.cz/archiv/vyhledavani/detail/214-vyrobek-versus-znacka/.

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