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The importance and influence of country-of-origin on consumer brand perception

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dc.title The importance and influence of country-of-origin on consumer brand perception en
dc.contributor.author Ližbetinová, Lenka
dc.contributor.author Weberová, Dagmar
dc.contributor.author Štarchoň, Peter
dc.relation.ispartof Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Proceedings of the 28th International Business Information Management Association Conference, IBIMA 2016
dc.identifier.isbn 9780986041983
dc.date.issued 2016
dc.citation.spage 1710
dc.citation.epage 1722
dc.event.title 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth
dc.event.location Seville
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2016-11-09
dc.event.edate 2016-11-10
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA)
dc.relation.uri http://ibima.org/accepted-paper/the-importance-and-influence-of-country-of-origin-on-consumer-brand-perception/
dc.subject Attitudes en
dc.subject Brand perception en
dc.subject Consumer preferences en
dc.subject Country-of-origin en
dc.description.abstract The aim of this article is to evaluate the importance, influence and attitude to the country-of-origin of brands in relation to consumer preferences in the Czech Republic. The evaluation is based on data gained from primary research focused on the behavior and preferences of consumers to brands. Moreover, these results are compared with the outcomes of the same oriented research carried out in the Slovak Republic. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews during October and November of 2014. This article provides a partial view with respect to specific structures of the Czech consumers. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1007131
utb.identifier.obdid 43875937
utb.identifier.scopus 2-s2.0-85013868623
utb.identifier.wok 000392785700172
utb.source d-scopus
dc.date.accessioned 2017-08-01T08:27:15Z
dc.date.available 2017-08-01T08:27:15Z
utb.contributor.internalauthor Weberová, Dagmar
utb.fulltext.affiliation Lenka Ližbetinová the Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, Department of Tourism and Marketing, České Budějovice, Czech Republic, e-mail: lizbetinova@mail.vstecb.cz Dagmar Weberová the Faculty of Multimedia Communications, Tomas Bata University in Zlín, Department of Marketing Communications, Zlín, Czech Republic, e-mail: weberova@fmk.utb.cz Peter Štarchoň the Faculty of Management, Comenius University in Bratislava, Department of Marketing, Bratislava, Slovak Republic, e-mail: peter.starchon@fm.uniba.sk
utb.fulltext.dates -
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