The importance and influence of country-of-origin on consumer brand perception

Ližbetinová, Lenka; Weberová, Dagmar; Štarchoň, Peter

dc.title	The importance and influence of country-of-origin on consumer brand perception	en
dc.contributor.author	Ližbetinová, Lenka
dc.contributor.author	Weberová, Dagmar
dc.contributor.author	Štarchoň, Peter
dc.relation.ispartof	Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Proceedings of the 28th International Business Information Management Association Conference, IBIMA 2016
dc.identifier.isbn	978-0-9860419-8-3
dc.date.issued	2016
dc.citation.spage	1710
dc.citation.epage	1722
dc.event.title	28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth
dc.event.location	Seville
utb.event.state-en	Spain
utb.event.state-cs	Španělsko
dc.event.sdate	2016-11-09
dc.event.edate	2016-11-10
dc.type	conferenceObject
dc.language.iso	en
dc.publisher	International Business Information Management Association (IBIMA)
dc.relation.uri	http://ibima.org/accepted-paper/the-importance-and-influence-of-country-of-origin-on-consumer-brand-perception/
dc.subject	Attitudes	en
dc.subject	Brand perception	en
dc.subject	Consumer preferences	en
dc.subject	Country-of-origin	en
dc.description.abstract	The aim of this article is to evaluate the importance, influence and attitude to the country-of-origin of brands in relation to consumer preferences in the Czech Republic. The evaluation is based on data gained from primary research focused on the behavior and preferences of consumers to brands. Moreover, these results are compared with the outcomes of the same oriented research carried out in the Slovak Republic. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews during October and November of 2014. This article provides a partial view with respect to specific structures of the Czech consumers.	en
utb.faculty	Faculty of Multimedia Communications
dc.identifier.uri	http://hdl.handle.net/10563/1007131
utb.identifier.obdid	43875937
utb.identifier.scopus	2-s2.0-85013868623
utb.identifier.wok	000392785700172
utb.source	d-scopus
dc.date.accessioned	2017-08-01T08:27:15Z
dc.date.available	2017-08-01T08:27:15Z
utb.contributor.internalauthor	Weberová, Dagmar
utb.fulltext.affiliation	Lenka Ližbetinová the Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, Department of Tourism and Marketing, České Budějovice, Czech Republic, e-mail: lizbetinova@mail.vstecb.cz Dagmar Weberová the Faculty of Multimedia Communications, Tomas Bata University in Zlín, Department of Marketing Communications, Zlín, Czech Republic, e-mail: weberova@fmk.utb.cz Peter Štarchoň the Faculty of Management, Comenius University in Bratislava, Department of Marketing, Bratislava, Slovak Republic, e-mail: peter.starchon@fm.uniba.sk
utb.fulltext.dates	-
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