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The importance and influence of country-of-origin on consumer brand perception

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Citace článku v konferenčním sborníku:
LIŽBETINOVÁ, Lenka, Dagmar WEBEROVÁ a Peter ŠTARCHOŇ. The importance and influence of country-of-origin on consumer brand perception. In: Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Proceedings of the 28th International Business Information Management Association Conference, IBIMA 2016 [online]. Seville: International Business Information Management Association (IBIMA), 2016, s. 1710-1722. [cit. 2019-05-25]. Dostupné z: http://ibima.org/accepted-paper/the-importance-and-influence-of-country-of-origin-on-consumer-brand-perception/.

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