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Exploring the effects of brand promotion and brand image perception on business outcomes of small-sized agribusiness firms

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Citace článku v časopise:
IWU, Chux Gervase, Christian Nedu OSAKWE a Joseph Omotoso AJAYI. Exploring the effects of brand promotion and brand image perception on business outcomes of small-sized agribusiness firms. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis [online]. 2015, vol. 63, iss. 5, s. 1661-1669. [cit. 2019-09-21]. ISSN 1211-8516. Dostupné z: http://acta.mendelu.cz/media/pdf/actaun_2015063051661.pdf.

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