Kontaktujte nás | Jazyk: čeština English
dc.title | Using fuzzy logic in business | en |
dc.contributor.author | Bezděk, Václav | |
dc.relation.ispartof | Procedia Social and Behavioral Sciences | |
dc.identifier.issn | 1877-0428 Scopus Sources, Sherpa/RoMEO, JCR | |
dc.date.issued | 2014 | |
utb.relation.volume | 124 | |
dc.citation.spage | 371 | |
dc.citation.epage | 380 | |
dc.event.title | 12th International Symposium in Management (SIM) | |
dc.event.location | Timisoara | |
utb.event.state-en | Romania | |
utb.event.state-cs | Rumunsko | |
dc.event.sdate | 2013-10-11 | |
dc.event.edate | 2013-10-12 | |
dc.type | conferenceObject | |
dc.language.iso | en | |
dc.publisher | Elsevier Science B.V. | |
dc.identifier.doi | 10.1016/j.sbspro.2014.02.498 | |
dc.relation.uri | https://www.sciencedirect.com/science/article/pii/S1877042814020461 | |
dc.subject | Fuzzy logic | en |
dc.subject | evaluation | en |
dc.subject | customer service | en |
dc.subject | many-valued logics | en |
dc.subject | multi-criteria decision making | en |
dc.description.abstract | Nowadays, the trader is forced to navigate a plethora of information about the products it has to offer. For the customer, some characteristics of a product are more important than others. The salesperson must consider this information. Therefore, sales-people often use computers in order to serve customers quickly. Conventional programming languages are based on Boolean logic. They are well suited to develop systems whose behaviour can be well represented by mathematical models. However, in terms of developing systems that mimic human-like decision-making, mathematical models fall short. Human judgment and evaluation neither follows Boolean logic, nor any other conventional mathematical discipline. This paper seeks to show the benefits of using fuzzy logic in trading. It shows a simple and very fast system that demonstrates how to select a suitable lawn mower, according to customer requirements and preferences. The proposed system can then be used on any offered range. The benefits of such a system are then confronted with the opinions of sales-people themselves. (C) 2014 The Authors. Published by Elsevier Ltd. | en |
utb.faculty | Faculty of Applied Informatics | |
dc.identifier.uri | http://hdl.handle.net/10563/1005763 | |
utb.identifier.obdid | 43873018 | |
utb.identifier.wok | 000361385500046 | |
utb.source | d-wok | |
dc.date.accessioned | 2015-12-14T17:36:44Z | |
dc.date.available | 2015-12-14T17:36:44Z | |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 Unported | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/3.0/ | |
dc.rights.access | openAccess | |
utb.contributor.internalauthor | Bezděk, Václav | |
utb.fulltext.affiliation | Václav Bezděk * UTB Zlín, nám. T. G. Masaryka 5555, Zlín 760 01, Čzech Republic * Corresponding author. Tel.: +420 576 038 066; +420 57-603-5279 E-mail Bezdek@fai.utb.cz | |
utb.fulltext.dates | - |