Doporučený postup aplikace Customer Relationship Management ve firmách

Kozák, Vratislav

Název:

Suggested customer relationship management (CRM) implementation for businesses

Autor:

Kozák, Vratislav

Typ dokumentu:

Recenzovaný odborný článek (English)

Zdrojový dok.:

E+M Ekonomie a Management. 2007, vol. 10, issue 4, p. 113

ISSN:

1212-3609 (Sherpa/RoMEO, JCR)

Journal Impact This chart shows the development of journal-level impact metrics in time

JCR	Journal Citation Reports - Impact Factor
SNIP	SCImago Source Normalized Impact per Paper
SJR	SCImago Journal Rank
IPP	SCImago Impact per Publication
CS	Scopus CiteScore

(Note: The metrics are not comparable against one another.)

Abstrakt:

Plenty of customers and no problems with utilizing production capacity in full mean no pressure to care for customers. The CRM importance is growing with the competition increasing its pressure and with difficulties in winning new customers or maintaining existing ones. To understand CRM better is nowadays a standard business management strategy in selecting and guiding the most precious customer relationship

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http://www.ekonomie-management.cz/archiv/vyhledavani/detail/119-suggested-customer-relationship-management-crm-implementation-for-businesses/

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Citace článku v časopise:
KOZÁK, Vratislav. Doporučený postup aplikace Customer Relationship Management ve firmách. E+M Ekonomie a Management [online]. 2007, vol. 10, iss. 4, s. 113. [cit. 2024-04-19]. ISSN 1212-3609. Dostupné z: http://www.ekonomie-management.cz/archiv/vyhledavani/detail/119-suggested-customer-relationship-management-crm-implementation-for-businesses/.

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