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Innovation management approaches: Design value calculator gamification

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dc.title Innovation management approaches: Design value calculator gamification en
dc.contributor.author Šviráková, Eva
dc.contributor.author Kramoliš, Jan
dc.relation.ispartof Marketing and Management of Innovations
dc.identifier.issn 2218-4511 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn 2227-6718 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2023
utb.relation.volume 14
utb.relation.issue 4
dc.citation.spage 17
dc.citation.epage 31
dc.type article
dc.language.iso en
dc.publisher Sumy State Univ, Dept Marketing & Management Innovative Activity
dc.identifier.doi 10.21272/mmi.2023.4-02
dc.relation.uri https://mmi.sumdu.edu.ua/volume-14-issue-4/article-2/
dc.relation.uri https://mmi.sumdu.edu.ua/wp-content/uploads/2023/12/02_%D0%90720-2023_Svirakova-et-al-1.pdf
dc.subject business model en
dc.subject design management en
dc.subject design value en
dc.subject gamification en
dc.subject multiple case study en
dc.subject system dynamics en
dc.subject innovation approaches en
dc.description.abstract Design is a specific form of complex innovation that affects all areas of an organization's management. However, the essence of design is vague, and it is difficult to fully grasp the concept of design. Therefore, it is difficult to find criteria for determining its value. The problem of establishing a causal relationship between design value and user experience is addressed in this paper. The relationship between these two variables affects the importance of design in organizations and can be used to quantify the value of design. Indeed, based on the results of existing research, it is known that this term has many meanings, and it is necessary to reject the possibility of its total quantification. Much of the related research has focused on the area of user experience and customer value, while other related research has focused on design value, which cannot be measured directly but rather, for example, through system dynamic modelling. This approach, i.e., the use of a system dynamic model to determine the value of design, is still missing in the research literature. The main research method for determining the value of design is the experimental method, supported by other research methods: modelling and structured questioning. Inputs to the model, which represent the opinions of the company's managers on the design, are obtained through a board game that provides an attractive and easy-to-understand user interface for the research participants. The value of design is determined by using a sample case study that contains key variables according to the company's business model. The value of the design is calculated based on the indicator "design cost-effectiveness" over six years of the start-up company's business. The indicator is experimentally verified in a model with an identical structure and different scenarios concerning the involvement of design change in the economic development of the firm. This paper aims to use the gamified DVCG model as an innovative concept in business management through a case study. The contribution of the paper to science and practice is to provide experimentally validated evidence to help identify the areas where design investments are needed to make the most sense for the economics and management of the organization. en
utb.faculty Faculty of Multimedia Communications
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1011990
utb.identifier.obdid 43885007
utb.identifier.wok 001164565100002
utb.source J-wok
dc.date.accessioned 2024-04-17T13:13:12Z
dc.date.available 2024-04-17T13:13:12Z
dc.description.sponsorship Technology Agency of the Czech Republic
dc.rights Attribution 4.0 International
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Šviráková, Eva
utb.contributor.internalauthor Kramoliš, Jan
utb.fulltext.affiliation Eva Svirakova, https://orcid.org/0000-0002-7529-0255 Tomas Bata University in Zlín, The Czech Republic Jan Kramolis, https://orcid.org/0000-0002-1687-8067 Associate Professor, Tomas Bata University in Zlín, The Czech Republic Corresponding author: Jan Kramolis, kramolis@utb.cz
utb.fulltext.dates Received: 31 August 2023 Revised: 12 October 2023 Accepted: 31 October 2023
utb.fulltext.sponsorship Supported by grant No. TL02000255, Technology Agency of the Czech Republic, named "A Managerial model of a design value for the competitiveness of SME in the Czech Republic".
utb.wos.affiliation [Svirakova, Eva; Kramolis, Jan] Tomas Bata Univ Zlin, Zlin, Czech Republic
utb.fulltext.projects TL02000255
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