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The determinants of loyalty to ecotourism against the background of consumer satisfaction

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dc.title The determinants of loyalty to ecotourism against the background of consumer satisfaction en
dc.contributor.author Hoang, Duc Sinh
dc.contributor.author Ngo, Ngoc Thuyen
dc.contributor.author Nguyen, Thi Ngoc Diep
dc.contributor.author Nguyen, Thi Thu Huong
dc.contributor.author Tučková, Zuzana
dc.relation.ispartof Journal of Environmental Management and Tourism
dc.identifier.issn 2068-7729 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2022
utb.relation.volume 13
utb.relation.issue 8
dc.citation.spage 2295
dc.citation.epage 2310
dc.type article
dc.language.iso en
dc.publisher Asers Publishing
dc.identifier.doi 10.14505/jemt.13.8(64).22
dc.relation.uri https://journals.aserspublishing.eu/jemt/article/view/7508
dc.subject destination image en
dc.subject destination loyalty en
dc.subject ecotourism loyalty en
dc.subject level of responsibility en
dc.subject psychological attachment en
dc.subject psychological ownership en
dc.subject satisfaction en
dc.subject tourist experience en
dc.description.abstract The desire to gain knowledge about the cultural identity and nature of unexplored places has been inherent in humans since time immemorial. However, the emergence of motivation to care, preserve and increase the cultural, historical, natural and recreational values of destinations indicates a higher level of consciousness and responsibility of tourists. The commitment of tourists to this kind of travel is caused not only by marketing prerequisites, but also by socio-psychological factors different: responsibility, psychological ownership. Due to international competition, the relevance of improving the tourist image is increasing, for which it is necessary to develop the concept of socially and environmentally responsible tourism, develop useful behavioral attitudes in society, which increases the role of transfer of cultural and natural knowledge, consolidation of tourists and local residents in improving the tourist image. The study considers the construct of loyalty to a particular destination. The aim of the study is to deepen the analysis of socio-psychological factors of loyalty to ecotourism and develop a methodology for their study. On the basis of correlational, empirical and sociological methods the direct correlation between loyalty and responsibility, satisfaction, positive experience, psychological property and image of the destination was substantiated. It is proved that research activity, intellectual preparation, motivation, respect for nature, cultural involvement and involvement of local residents have a positive effect on the level of responsibility. Cultural involvement and protection of nature, psychological attachment and social interaction increase the sense of psychological ownership, in contrast to the massiveness factor of the place, which decreases it. © 2022, ASERS Publishing House. All rights reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1011334
utb.identifier.obdid 43883590
utb.identifier.scopus 2-s2.0-85144920293
utb.source j-scopus
dc.date.accessioned 2023-02-15T08:06:28Z
dc.date.available 2023-02-15T08:06:28Z
dc.description.sponsorship IGA/FaME/2022/012
utb.contributor.internalauthor Hoang, Duc Sinh
utb.contributor.internalauthor Ngo, Ngoc Thuyen
utb.contributor.internalauthor Nguyen, Thi Ngoc Diep
utb.contributor.internalauthor Nguyen, Thi Thu Huong
utb.contributor.internalauthor Tučková, Zuzana
utb.fulltext.sponsorship This work was supported by the Internal Grant Agency of FaME (IGA/FaME/2022/012).
utb.scopus.affiliation Faculty of Management and Economics, Tomas Bata University in Zlin, Czech Republic; Department of Economics-Finance, Ho Chi Minh City University of Foreign Languages-Information Technology, Viet Nam; Faculty of Business Administration, Ho Chi Minh City Open University, Viet Nam
utb.fulltext.projects IGA/FaME/2022/012
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