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Holistic perspective of globally accepted research on social-media marketing on SME perspective

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dc.title Holistic perspective of globally accepted research on social-media marketing on SME perspective en
dc.contributor.author Huseynova, Aydan
dc.contributor.author Zia, Najam Ul
dc.relation.ispartof 8th European Conference on Social Media, ECSM 2021
dc.identifier.isbn 978-1-914587-00-9
dc.identifier.isbn 978-1-914587-01-6
dc.date.issued 2021
dc.citation.spage 90
dc.citation.epage 97
dc.event.title 8th European Conference on Social Media, ECSM 2021
dc.event.location online
utb.event.state-cs online
dc.event.sdate 2021-07-01
dc.event.edate 2021-07-02
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences and Publishing International Limited
dc.identifier.doi 10.34190/ESM.21.028
dc.subject SMEs en
dc.subject social media marketing en
dc.subject technology adoption en
dc.subject TAM en
dc.subject TRA en
dc.subject IDT en
dc.description.abstract The use and adoption of social media marketing as the latest networking platforms by businesses and small and medium-sized enterprises is worldwide and provides SMEs with unique opportunities to perform research that have an impact. The paper discusses academic literature on factors driving the adoption of social media marketing by SMEs and companies. The paper helps to take a holistic perspective of the present state of global acceptance research into social media marketing. It also provides a valuable way to evaluate the form of work to be carried out in social media marketing to advance more analysis. © 8th European Conference on Social Media, ECSM 2021. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1011301
utb.identifier.obdid 43882526
utb.identifier.scopus 2-s2.0-85143779112
utb.source d-scopus
dc.date.accessioned 2023-02-15T08:06:26Z
dc.date.available 2023-02-15T08:06:26Z
dc.description.sponsorship IGA/FaME/2021/006, IGA/FaME/2021/008; Tomas Bata University in Zlin, TBU
utb.contributor.internalauthor Huseynova, Aydan
utb.contributor.internalauthor Zia, Najam Ul
utb.fulltext.sponsorship Authors acknowledge the financial support provided by Internal Grant Agency (IGA/FaME/2021/008 and IGA/FaME/2021/006) of FaME through Tomas Bata University in Zlin, Czech Republic.
utb.scopus.affiliation Tomas Bata University, Zlin, Czech Republic
utb.fulltext.projects IGA/FaME/2021/008
utb.fulltext.projects IGA/FaME/2021/006
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