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The role of intercultural interaction in international student enrolment: A conceptual study from the Czech Republic

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dc.title The role of intercultural interaction in international student enrolment: A conceptual study from the Czech Republic en
dc.contributor.author Adzovie, Daniel Edem
dc.contributor.author Attor, Cleophas
dc.relation.ispartof 8th European Conference on Social Media, ECSM 2021
dc.identifier.isbn 978-1-914587-00-9
dc.identifier.isbn 978-1-914587-01-6
dc.date.issued 2021
dc.citation.spage 1
dc.citation.epage 7
dc.event.title 8th European Conference on Social Media, ECSM 2021
dc.event.location online
utb.event.state-cs online
dc.event.sdate 2021-07-01
dc.event.edate 2021-07-02
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences and Publishing International Limited
dc.identifier.doi 10.34190/ESM.21.005
dc.subject communication en
dc.subject Czech Republic en
dc.subject intercultural interaction en
dc.subject Internationalisation en
dc.subject social media platforms en
dc.subject university en
dc.description.abstract The internationalisation of higher education drive continues to gain grounds as most universities all over the world strive to attract international students into their schools in order to fulfil the internationalisation mandate. Most institutions of higher learning keep designing and re-shaping strategies for attracting foreign/international students into their fold. Intercultural communication is very important in breeding the feeling of belongingness among people. Social media platforms continue to be explored by institutions to attract targets. The aim of the study is to examine the perception of international students on the effect of intercultural interaction on decision making regarding choice of university, with particular focus on universities in the Czech Republic. Partially, we seek to explore the role of social media platforms operated by universities in attracting foreign students. Employing a qualitative methodology of inquiry, and specifically using document analysis vis-à-vis opinions from experts, the authors assessed the antecedents and consequences of intercultural communication on international student enrolment. We then conceptualised a research model for future qualitative/quantitative study which could consider in-depth interviews from international students in Tomas Bata University (TBU) as well as a survey from higher institutions of learning in the Czech Republic for analysis with the use of multivariate analysis or partial least square and equation modelling (PLS-SEM). This initiative would propel the validation of the proposed conceptual model of the study. The literature review revealed that intercultural interaction among international students plays a major role in the decision-making process of prospective international students regarding the choice of institution of higher learning. The quest to internationalise motivates most universities to implement numerous international student-friendly policies in the bid to attract more international students to their institutions. Finally, the literature showed that social media platforms produce maximum results with regards to attraction of international students. Research implications have been discussed. © 8th European Conference on Social Media, ECSM 2021. en
utb.faculty Faculty of Multimedia Communications
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1011299
utb.identifier.obdid 43882869
utb.identifier.scopus 2-s2.0-85143809104
utb.source d-scopus
dc.date.accessioned 2023-02-15T08:06:25Z
dc.date.available 2023-02-15T08:06:25Z
dc.description.sponsorship Tomas Bata University in Zlin, TBU: IGA/FMK/2020/001
utb.contributor.internalauthor Adzovie, Daniel Edem
utb.contributor.internalauthor Attor, Cleophas
utb.fulltext.sponsorship The study was supported financially by the Internal Grant Agency of the Faculty of Multimedia Communications (FMK) of Tomas Bata University in Zlin, Czech Republic, No. IGA/FMK/2020/001. Project title: Intercultural Interactions and International Student Enrolment in Czech Universities: An Exploratory Study
utb.scopus.affiliation Tomas Bata University, Zlin, Czech Republic
utb.fulltext.projects IGA/FMK/2020/001
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