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Small and medium-sized enterprises' approach to design management

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dc.title Small and medium-sized enterprises' approach to design management en
dc.contributor.author Kramoliš, Jan
dc.contributor.author Šviráková, Eva
dc.relation.ispartof Strategic Design Research Journal
dc.identifier.issn 1984-2988 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2022
utb.relation.volume 15
utb.relation.issue 1
dc.citation.spage 13
dc.citation.epage 23
dc.type article
dc.language.iso en
dc.publisher Universidade do Vale do Rio dos Sinos
dc.identifier.doi 10.4013/sdrj.2021.151.03
dc.relation.uri https://revistas.unisinos.br/index.php/sdrj/article/view/22057
dc.relation.uri https://revistas.unisinos.br/index.php/sdrj/article/download/22057/60749184/60796247
dc.subject design management en
dc.subject SME en
dc.subject Czech en
dc.subject business prosperity en
dc.description.abstract This paper focuses on Small and Medium-sized Enterprises (SMEs) and Design Management, especially the relationship between design management and business prosperity. The study is based on quantitative research conducted in January 2019. The main issues were transformed into research questions, which were further evaluated into several hypotheses; these were statistically tested. The results suggest that (as expected) there is a correlation between well-managed design management and business prosperity. The results were analyzed across company size with regard to B2B/B2C/B2G. The limitation of the research results lies mainly in a limited number of samples only from the Czech economy. The research did not examine the term "business prosperity" in depth. Sometimes prosperity is seen as increasing profits, sales, market share, or brand value. The originality of the paper lies in the uniqueness of the research and the possibility of utilization of its results for other economies similar to that of the Czech Republic. © 2022 Universidade do Vale do Rio dos Sinos. All rights reserved. en
utb.faculty Faculty of Management and Economics
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1011204
utb.identifier.obdid 43883811
utb.identifier.scopus 2-s2.0-85140620659
utb.source j-scopus
dc.date.accessioned 2022-11-29T07:49:19Z
dc.date.available 2022-11-29T07:49:19Z
dc.description.sponsorship Technology Agency of the Czech Republic, TACR: TL02000255
dc.rights Attribution 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.ou Department of Economics
utb.ou Department of Theorethical Studies
utb.contributor.internalauthor Kramoliš, Jan
utb.contributor.internalauthor Šviráková, Eva
utb.fulltext.affiliation Jan Kramoliš https://orcid.org/0000-0002-1687-8067 a Eva Šviráková https://orcid.org/0000-0002-7529-0255 b a Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics:Zlín, Czech Republic. b Tomas Bata University in Zlín, Faculty of Multimedia Communications, Department of Theorethical Studies: Zlín, Czech Republic. * Corresponding author: kramolis@utb.cz
utb.fulltext.dates Published 2022-09-05
utb.fulltext.sponsorship This paper was completed with the support of the Technology Agency of the Czech Republic (Project No.: TL02000255; A Managerial Model of Design Value for Competitiveness of SME in the Czech Republic).
utb.scopus.affiliation Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Zlín, Czech Republic; Tomas Bata University in Zlín, Faculty of Multimedia Communications, Department of Theorethical Studies, Zlín, Czech Republic
utb.fulltext.projects TAČR TL02000255
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Multimedia Communications
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utb.fulltext.ou -
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