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Organic food purchase behavior: In the light of the theory of planned behavior, does pro-social attitude matter?

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dc.title Organic food purchase behavior: In the light of the theory of planned behavior, does pro-social attitude matter? en
dc.contributor.author Nguyen, Tam Minh
dc.contributor.author Nguyen, Thi Lan Phuong
dc.contributor.author Nguyen, Thi Anh Van
dc.relation.ispartof Proceedings of the 15th International Scientific Conference INPROFORUM: New Trends and Challenges in the Management of Organisations
dc.date.issued 2021
utb.relation.volume 24
utb.relation.issue 28
dc.citation.spage 15
dc.citation.epage 19
dc.event.title 15th INPROFORUM International Scientific Conference on New Trends and Challenges in the Management of Organisations
dc.event.location České Budějovice
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2021-11-04
dc.event.edate 2021-11-05
dc.type conferenceObject
dc.language.iso en
dc.publisher Univ South Bohemia Ceske Budejovic, Fac Economics
dc.relation.uri http://omp.ef.jcu.cz/index.php/EF/catalog/book/74
dc.relation.uri http://omp.ef.jcu.cz/index.php/EF/catalog/view/74/73/180-1#page=24
dc.subject pro-social attitude en
dc.subject pro-environmental intention en
dc.subject grocery purchase en
dc.subject organic food en
dc.subject TPB en
dc.description.abstract This research presents a conceptual framework for exploring the role of pro-social attitude in encouraging organic food purchase behavior. An extensive review of the 62 relevant articles downloaded from the Scopus database and purified by a cluster of specific requirements contributes to the development of the conceptual model. Based on the traditional theory of planned behavior, this proposed framework can determine the drivers of organic food purchase behavior. This paper provides a proposed conceptual framework for researchers to empirically test and understand the antecedents of organic food purchase intention of Vietnamese customers in particular and in customers in other developing countries in general. The relationship of pro-social attitudes, attitudes towards pro-environmental behavior, subjective norm, perceived behavior control, pro-environmental intention, and organic food purchase behavior can be discussed. The study also gives a deep insight into the critical determinants for organic food in Vietnam, enhancing managers in assessing the condition and possible determinants that would lead to the successful adoption of customers. However, there are still some limitations. This paper makes progress in the stage of literature review and conceptual model development. Therefore, it is essential to have fundamental experimental research to evaluate the proposed conceptual framework and approve the consequences for the situation of developing countries. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1011115
utb.identifier.obdid 43882673
utb.identifier.wok 000835761600003
utb.source C-wok
dc.date.accessioned 2022-08-31T06:47:10Z
dc.date.available 2022-08-31T06:47:10Z
dc.description.sponsorship Internal Grant Agency of FaME TBU in Zlin [IGA/FaME/2020/011]; Southeast Asia region
utb.contributor.internalauthor Nguyen, Thi Lan Phuong
utb.contributor.internalauthor Nguyen, Thi Anh Van
utb.fulltext.affiliation Tam Minh Nguyen1, Phuong Thi Lan Nguyen2, Van Thi Anh Nguyen3 1 University of Economics, Faculty of Marketing The University of Da Nang, Vietnam, 71 Ngu Hanh Son Street, Ngu Hanh Son district, Da Nang, Vietnam 550000, minhtamnguyen@due.edu.vn 2 Tomas Bata University in Zlín, Faculty of Management and Economics, Mostní 5139, 76001, Zlín, Czech Republic, t3nguyen@utb.cz 3 Tomas Bata University in Zlín, Faculty of Management and Economics, Mostní 5139, 76001, Zlín, Czech Republic t5nguyen@utb.cz
utb.fulltext.dates -
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utb.fulltext.sponsorship The authors are thankful to the Internal Grant Agency of FaME TBU in Zlín no. IGA/FaME/2020/011 - Investigation of the current economic topics in the Southeast Asia region for financial support to carry out this research.
utb.wos.affiliation [Tam Minh Nguyen] Univ Da Nang, Fac Mkt, Univ Econ, 71 Ngu Hanh Son St, Da Nang 550000, Vietnam; [Phuong Thi Lan Nguyen; Van Thi Anh Nguyen] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic
utb.fulltext.projects IGA/FaME/2020/011
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.ou -
utb.fulltext.ou -
utb.identifier.jel G32
utb.identifier.jel G33
utb.identifier.jel C35
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