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Understanding revisit intention towards religious attraction of Kartarpur temple: Moderation analysis of religiosity

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dc.title Understanding revisit intention towards religious attraction of Kartarpur temple: Moderation analysis of religiosity en
dc.contributor.author Rehman, Asad Ur
dc.contributor.author Shoaib, Muhammad
dc.contributor.author Javed, Mohsin
dc.contributor.author Abbas, Zuhair
dc.contributor.author Nawal, Ayesha
dc.contributor.author Zámečník, Roman
dc.relation.ispartof Sustainability
dc.identifier.issn 2071-1050 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2022
utb.relation.volume 14
utb.relation.issue 14
dc.type article
dc.language.iso en
dc.publisher MDPI
dc.identifier.doi 10.3390/su14148646
dc.relation.uri https://www.mdpi.com/2071-1050/14/14/8646
dc.relation.uri https://www.mdpi.com/2071-1050/14/14/8646/pdf
dc.subject destination image en
dc.subject perceived risk en
dc.subject cultural contact en
dc.subject tourist satisfaction en
dc.subject re-visit intention en
dc.subject religiosity en
dc.subject Kartarpur temple en
dc.subject Pakistan en
dc.description.abstract This study examines the effect of destination image, cultural contact and perceived risk on revisit intention of Sikh pilgrims to Kartarpur temple, mediated by tourist satisfaction. The literature has debated the moderating effect of religiosity in a different tourism context. However, studies rarely investigate the moderating role of religiosity in the relationship of destination image, cultural contact and perceived risk with tourist satisfaction. This study follows a cross-sectional approach and self-administered survey method to collect data from 613 Sikh pilgrims who visited Kartarpur temple. A quantitative study with covariance-based structural equation modeling was employed to examine the research hypothesis through Amos 2 version. The results show that tourists' satisfaction partially mediates the relationship of destination image and cultural contact with revisit intention. Nevertheless, perceived risk significantly affects the revisit intention effect via tourist satisfaction. So, tourist satisfaction was the significant mediator between destination image, cultural contact, perceived risk and revisit intentions. The findings confirm that the religiosity of Sikh pilgrims significantly moderates the relationship of destination image, cultural contact and perceived risk with revisit intentions. Practically, the findings offer the managers of such attractions to formulate suitable marketing strategies for developing the revisit intention and sustainable branding. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1011097
utb.identifier.obdid 43883551
utb.identifier.scopus 2-s2.0-85137177472
utb.identifier.wok 000833091200001
utb.source J-wok
dc.date.accessioned 2022-08-17T13:17:26Z
dc.date.available 2022-08-17T13:17:26Z
dc.description.sponsorship Internal Grant Agency of FaME TBU [IGA/FaME/2021/009, IGA-K-TRINITY/2022/005]
dc.description.sponsorship IGA-K-TRINITY/2022/005
dc.rights Attribution 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.ou Department of Business Administration
utb.contributor.internalauthor Shoaib, Muhammad
utb.contributor.internalauthor Javed, Mohsin
utb.contributor.internalauthor Abbas, Zuhair
utb.contributor.internalauthor Zámečník, Roman
utb.fulltext.affiliation Asad Ur Rehman 1, Muhammad Shoaib 2, Mohsin Javed 2,*, Zuhair Abbas 2 , Ayesha Nawal 1 and Roman Zámečník 2 1 Faculty of Business and Management, Sultan Zainal Abidin University, Kuala Nerus 21300, Terengganu, Malaysia; asadrehman.ms@gmail.com (A.U.R.); ayesha.ch38@yahoo.com (A.N.) 2 Department of Business Administration, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, 76001 Zlin, Czech Republic; shoaib@utb.cz (M.S.); abbas@utb.cz (Z.A.); zamecnik@utb.cz (R.Z.) * Correspondence: javed@utb.cz
utb.fulltext.dates Received: 30 March 2022 Revised: 1 June 2022 Accepted: 1 June 2022 Published: 14 July 2022
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utb.fulltext.sponsorship This research was supported by Internal Grant Agency of FaME TBU No. IGA/FaME/2021/009 towards the project title “Green Human Resource Management Practices leading Transformation towards Sustainable Performance in the Selected Sectors” and by the under Grant No. IGA-K-TRINITY/2022/005, project title “Role prosociálního a ochranného chování turistů na sociálně-ekonomickou udržitelnost cestovního ruchu během globální pandemie”.
utb.wos.affiliation [Rehman, Asad Ur; Nawal, Ayesha] Sultan Zainal Abidin Univ, Fac Business & Management, Kuala Nerus 21300, Malaysia; [Shoaib, Muhammad; Javed, Mohsin; Abbas, Zuhair; Zamecnik, Roman] Tomas Bata Univ Zlin, Fac Management & Econ, Dept Business Adm, Mostni 5139, Zlin 76001, Czech Republic
utb.scopus.affiliation Faculty of Business and Management, Sultan Zainal Abidin University, Kuala Nerus 21300, Terengganu, Malaysia; Department of Business Administration, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin, 76001, Czech Republic
utb.fulltext.projects IGA/FaME/2021/009
utb.fulltext.projects IGA-K-TRINITY/2022/005
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.ou Department of Business Administration
utb.identifier.jel -
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