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Managing price changes: Role of consumer thinking styles on perceived price fairness and purchase intention

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Citace článku v časopise:
SHAW, Sayanti, Miloslava CHOVANCOVÁ a Jiří BEJTKOVSKÝ. Managing price changes: Role of consumer thinking styles on perceived price fairness and purchase intention. Innovative Marketing [online]. 2022, vol. 18, iss. 2, s. 212-223. [cit. 2024-05-26]. ISSN 1814-2427. Dostupné z: https://www.businessperspectives.org/index.php/journals/innovative-marketing/issue-406/managing-price-changes-role-of-consumer-thinking-styles-on-perceived-price-fairness-and-purchase-intention.

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