TBU Publications
Repository of TBU Publications

How to win with the use of creative thinking—The integration of theory and practice in tertiary education

DSpace Repository

Show simple item record

dc.title How to win with the use of creative thinking—The integration of theory and practice in tertiary education en
dc.contributor.author Göttlichová, Marcela
dc.relation.ispartof Strategic Innovative Marketing
dc.identifier.issn 2198-7246 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn 2198-7254 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-3-030-16098-2
dc.date.issued 2019
dc.citation.spage 91
dc.citation.epage 97
dc.event.title 6th International Conference on Strategic Innovative Marketing, IC-SIM 2017
dc.event.location Pafos
utb.event.state-en Cyprus
utb.event.state-cs Kypr
dc.event.sdate 2017-09-06
dc.event.edate 2017-09-09
dc.type conferenceObject
dc.language.iso en
dc.publisher Springer
dc.identifier.doi 10.1007/978-3-030-16099-9_12
dc.relation.uri https://link.springer.com/chapter/10.1007/978-3-030-16099-9_12
dc.subject innovative marketing en
dc.subject integration of theory and practice en
dc.subject key competencies en
dc.subject nongovernmental nonprofit organizations en
dc.subject tertiary education en
dc.description.abstract The integration of theory and practice together with the development of the key competencies of university graduates represent one of the areas, which necessarily need to be focused on within the tertiary education in the Czech Republic. The innovation thinking reflecting in the preset goals and visions is at the same time one of the fundamental conditions of the innovative marketing and plays the priority role also in the growing competitiveness of companies and production enterprises, as well as in education or in nongovernmental nonprofit organizations. The preference of study fields, subjects, or programs in relation to the close links onto the needs of the society and the economy as reflected in the requirements of the world market has thus been becoming one of the most important goals of strategic planning of the tertiary education development in the Czech Republic. The study presents the requirements placed on the key competencies as seen by university students themselves, as well as by nonprofit entities in the role of potential employers. The study simultaneously presents one of the possible solutions to the utilization of the creative potential of the integration of theory and practice with the orientation at the enhancement of regional development. © 2019, Springer Nature Switzerland AG. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1010900
utb.identifier.obdid 43877608
utb.identifier.scopus 2-s2.0-85126099980
utb.source d-scopus
dc.date.accessioned 2022-03-23T10:36:05Z
dc.date.available 2022-03-23T10:36:05Z
utb.contributor.internalauthor Göttlichová, Marcela
utb.fulltext.affiliation Marcela Göttlichová M. Göttlichová (✉) Faculty of Multimedia Communications, Tomas Bata University, Zlín, Czech Republic e-mail: gottlichova@utb.cz
utb.fulltext.dates -
utb.fulltext.references 1. Dolnicar, S., Lazarevski, K.: Marketing in non-profit organizations: an international perspective. Int. Mark. Rev. 26(3), 275–291 (2009) 2. Göttlichová, M.: Integration of the theory and practice in continuity with the Czech university education. In: 2017 Springer Proceedings in Business and Economics: Strategic Innovative Marketing, pp. 17–22 (2017). ISBN 978-3-319-33863-7 3. Innovation policy: updating the union’s approach in the context of the lisbon strategy (2003). http://ec.europa.eu/invest-in-research/pdf. Accessed 18 June 2017 4. Jakubíková,D.: Strategický marketing: strategie a trendy. 2. rozšíŕené vydání. Grada Publishing, Praha a.s (2013). ISBN 978-80-247-4670-8 5. Kavoura, A., et al.: Applying delphi method for strategic design of social entrepreneurship. Libr. Rev. 65(3), 185–205 (2016)
utb.fulltext.sponsorship -
utb.scopus.affiliation Faculty of Multimedia Communications, Tomas Bata University, Zlín, Czech Republic
utb.fulltext.projects -
utb.fulltext.faculty Faculty of Multimedia Communications
utb.fulltext.ou -
Find Full text

Files in this item

Show simple item record