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Influence of marketing communication tools on brand building in the context of marketing management and corporate prosperity

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Citace článku v konferenčním sborníku:
JURÁŠKOVÁ, Olga, Martina JUŘÍKOVÁ a Romana ČOČKOVÁ. Influence of marketing communication tools on brand building in the context of marketing management and corporate prosperity. In: Springer Proceedings in Business and Economics [online]. Athens: Springer Science and Business Media B.V., 2017, s. 189-195. [cit. 2024-05-26]. ISSN 2198-7246. Dostupné z: https://link.springer.com/content/pdf/10.1007%2F978-3-319-56288-9.pdf.

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