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Case study: Design value measuring by system dynamics

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dc.title Case study: Design value measuring by system dynamics en
dc.contributor.author Šviráková, Eva
dc.contributor.author Kramoliš, Jan
dc.relation.ispartof E a M: Ekonomie a Management
dc.identifier.issn 1212-3609 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2021
utb.relation.volume 24
utb.relation.issue 3
dc.citation.spage 79
dc.citation.epage 92
dc.type article
dc.language.iso en
dc.publisher Technical University of Liberec
dc.identifier.doi 10.15240/TUL/001/2021-03-005
dc.relation.uri https://dspace.tul.cz/bitstream/handle/15240/160959/EM_3_2021_05.pdf
dc.subject algorithm en
dc.subject business model en
dc.subject canvas en
dc.subject customer experience en
dc.subject design management en
dc.subject design value en
dc.subject nonlinearity en
dc.subject system dynamics en
dc.description.abstract The aim of the article is to show a way to measure the economic value of design using system dynamic modeling of key processes in an organization. The article fully accepts the complexity of the concept of design and opens up the possibility for employing system dynamics in design value measuring. The definition of design is given as an integral concept for which it is difficult to find a benchmark. The sequential explanatory method was chosen to solve the research problem. Qualitative data is collected first and it is recorded and examined. After that the data is transformed into numeric values and taken for quantitative evaluation in a system dynamic model. The connection of qualitative research data in a tool for quantitative evaluation allows an original interpretation of relationships that have been obtained and are collected only as qualitative data. Qualitative data collection is based on the visualization of a new definition of design: Design is an integration of functional, distribution, emotional and social experience of the customer. The questionnaire is in the form of Design Value Canvas and is used to determine the initial Design Value Algorithm (DVA) coefficient. As an external parameter, the DVA coefficient influences the development of the number of customers and their willingness to order the company’s products in the system dynamic model. The main result is the finding that an investment in design, which is confronted with customer preferences, fundamentally changes the economic parameters of business. Economic benefits of a design change in a company are always influenced by a strategic decision made by the entrepreneur who has to know the behaviour of their customers and to correctly choose the field of design in which it pays to invest. © 2021, Technical University of Liberec. All rights reserved. en
utb.faculty Faculty of Multimedia Communications
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1010633
utb.identifier.obdid 43882865
utb.identifier.scopus 2-s2.0-85117211920
utb.identifier.wok 000701793800005
utb.source j-scopus
dc.date.accessioned 2021-11-01T19:57:44Z
dc.date.available 2021-11-01T19:57:44Z
dc.description.sponsorship Technology Agency of the Czech Republic, TACR
dc.rights Attribution-NonCommercial 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc/4.0/
dc.rights.access openAccess
utb.ou Department of Theoretical Studies
utb.ou Department of Economics
utb.contributor.internalauthor Šviráková, Eva
utb.contributor.internalauthor Kramoliš, Jan
utb.fulltext.affiliation Eva Šviráková1, Jan Kramoliš2 1 Tomas Bata University in Zlín, Faculty of Multimedia Communications, Department of Theoretical Studies, Czech Republic, ORCID: 0000-0002-7529-0255, svirakova@utb.cz; 2 Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Czech Republic, ORCID: 0000-0002-1687-8067, kramolis@utb.cz.
utb.fulltext.dates -
utb.fulltext.sponsorship Supported by the grant No. TL02000255, Technology Agency of the Czech Republic named as "A Managerial model of design value for competitiveness of SME in the Czech Republic".
utb.wos.affiliation [Svirakova, Eva] Tomas Bata Univ Zlin, Fac Multimedia Commun, Dept Theoret Studies, Zlin, Czech Republic; [Kramolis, Jan] Tomas Bata Univ Zlin, Fac Management & Econ, Dept Econ, Zlin, Czech Republic
utb.scopus.affiliation Tomas Bata University in Zlín, Faculty of Multimedia Communications, Department of Theoretical Studies, Czech Republic; Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Czech Republic
utb.fulltext.projects TL02000255
utb.fulltext.faculty Faculty of Multimedia Communications
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.ou Department of Theoretical Studies
utb.fulltext.ou Department of Economics
utb.identifier.jel D25
utb.identifier.jel L21
utb.identifier.jel M21
utb.identifier.jel O31
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