Exploring the role of destination image to ecotourism intention

Abstract

The destination image is a concept created by different supply and demand agents. The balance between what is expected and what is being offered is essential in promoting the destination. Tourism is a social phenomenon based on a positive destination image. The target image is the mental expression held by the individual of the venue, and the delay depends on the information received or the actual visit by the individual. However, tourism research has yet to confirm whether an integrated destination image models applicable in predicting the overall destination image and behavioural of travellers. The purpose of this study is to delineate those criteria by analysing the correlation between destination personality, destination image, and intention to visit while considering the influence of constructive attitudes and emotional values.