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The theory of planned behavior toward organic food in Vietnam: The moderation of environmental concern

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dc.title The theory of planned behavior toward organic food in Vietnam: The moderation of environmental concern en
dc.contributor.author Hoang, Hung Cuong
dc.contributor.author Hoang, Thi Que Huong
dc.contributor.author Chovancová, Miloslava
dc.contributor.author Jibril, Abdul Bashiru
dc.relation.ispartof 15th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.date.issued 2019
dc.citation.spage 350
dc.citation.epage 362
dc.event.title 15th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2019-11-07
dc.event.edate 2019-11-07
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata Univ Zlin
dc.identifier.doi 10.7441/dokbat.2019.035
dc.relation.uri https://digilib.k.utb.cz/handle/10563/45972
dc.subject environmental concern en
dc.subject theory of planned behaviour en
dc.subject organic food en
dc.subject moderation en
dc.subject purchase intention en
dc.description.abstract With the increases in environmental concern, customers are more and more pay attention to purchase organic food. Despite purchase intention of customers toward organic food in many nations being commonly studied, there is a lack of research related to the moderation of environmental concern based on the Theory of Planned Behaviour (TPB). In this research, this study investigates the moderation of environmental concerns based on the theory of planned behaviour toward organic food in Vietnam. The methodology of mixed-methods of qualitative and quantitative is applied with a survey of 420 customers being conducted to collect data from three biggest cities in Vietnam: Ho Chi Minh, Da Nang and Ha Noi. The result shows that the customers have more environmental concern which increases their attitude to intention of purchasing organic food. This enriches the existing literature with the moderation of environmental concern to the relationship of attitude and purchase intention toward organic food in Vietnam based on the Theory of Planned Behaviour. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1010569
utb.identifier.rivid RIV/70883521:28120/19:63523704!RIV20-MSM-28120___
utb.identifier.obdid 43880651
utb.identifier.wok 000692876300034
dc.date.accessioned 2021-10-08T21:13:49Z
dc.date.available 2021-10-08T21:13:49Z
utb.contributor.internalauthor Hoang, Hung Cuong
utb.contributor.internalauthor Chovancová, Miloslava
utb.contributor.internalauthor Jibril, Abdul Bashiru
utb.wos.affiliation [Hung Cuong Hoang; Chovancova, Miloslava; Jibril, Abdul Bashiru] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic; [Thi Que Huong Hoang] Univ Econ & Law, Fac Int Econ Relat, Quarter 3, Ho Chi Minh City, Vietnam
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