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Corporate social responsibility (CSR) as a factor of entrepreneurship sustainable development: Research in the Czech Republic

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dc.title Corporate social responsibility (CSR) as a factor of entrepreneurship sustainable development: Research in the Czech Republic en
dc.contributor.author Blažková, Jaroslava
dc.relation.ispartof Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE
dc.identifier.issn 2049-1050 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-1-912764-67-9
dc.date.issued 2020
utb.relation.volume 2020-September
dc.citation.spage 740
dc.citation.epage 749
dc.event.title 15th European Conference on Innovation and Entrepreneurship, ECIE 2020
dc.event.location Rome
utb.event.state-en Italy
utb.event.state-cs Itálie
dc.event.sdate 2020-09-17
dc.event.edate 2020-09-18
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences and Publishing International Limited
dc.identifier.doi 10.34190/EIE.20.144
dc.relation.uri https://search.proquest.com/docview/2453908540/FAE5B83996AD4005PQ/1?accountid=15518
dc.subject company culture en
dc.subject corporate social responsibility en
dc.subject corporate values en
dc.subject CSR en
dc.subject enterprise en
dc.subject sustainable development en
dc.description.abstract Corporate social responsibility is a voluntary approach based on ethical principles and structured management controls. These principals and controls are based on a variety of activities that an enterprise can choose from according to its orientation and on the requirements of the surroundings. The primary motivation for this approach is to remain sustainable, build a strong company culture and maintain the good name of the enterprise to attain a competitive advantage. These principals are usually fruitful, lead to better stability, attract new employees and open up new business opportunities. This is also proven in the research presented in this paper where CSR managers declare the most common reasons why CSR methodology implemented by a company are to build and maintain corporate values and gain a competitive advantage on the market. The first research phase was conducted using a questionnaire survey from June to September 2019 to map the current level of CSR implementation in large companies in the Czech Republic. A research panel of forty CSR managers completed fifteen open, matrix and scale questions. The purpose of the survey was to verify the research process methodology and identify trends in the area. The conclusions from the first research phase show interesting trends in the field of corporate social responsibility of enterprises in the Czech Republic and the mapping of the current level of CSR implementation in companies in the region. Interesting findings were made based on the research presented in the paper and these will serve as a base for further studies. One of the findings shows that very few companies have a clear methodology or a strategy for deciding the direction of CSR. Companies often act randomly or based on individual preferences so that CSR management in enterprises is not centralised with a clear focus but instead divided across different departments (HR, CEÓs office, marketing or sales department). © 2020 Academic Conferences and Publishing International Limited. All rights reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1010077
utb.identifier.obdid 43882204
utb.identifier.scopus 2-s2.0-85097569027
utb.source d-scopus
dc.date.accessioned 2020-12-22T08:40:35Z
dc.date.available 2020-12-22T08:40:35Z
dc.rights.access openAccess
utb.contributor.internalauthor Blažková, Jaroslava
utb.fulltext.affiliation Jaroslava Blažková (Němcová) Tomas Bata University in Zlín, Czech Republic nemcova@utb.cz
utb.fulltext.dates -
utb.fulltext.sponsorship The author is grateful to the International Grant agency of FAME TBU, Grant. No. IGA/FaME/2018/010 for financial support.
utb.scopus.affiliation Tomas Bata University, Zlín, Czech Republic
utb.fulltext.projects IGA/FaME/2018/010
utb.identifier.jel -
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