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Humour—the strongest emotional appeal in advertising

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Citace článku v konferenčním sborníku:
HORŇÁK, Pavel. Humour—the strongest emotional appeal in advertising. In: Strategic Innovative Marketing [online]. Mykonos: Springer International Publishing Ag, 2017, s. 259-264. [cit. 2024-07-15]. ISSN 2198-7246. Dostupné z: https://link.springer.com/chapter/10.1007/978-3-319-33865-1_33.

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