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Development of communication arguments in Y Generation in the university environment

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dc.title Development of communication arguments in Y Generation in the university environment en
dc.contributor.author Kocourek, Josef
dc.relation.ispartof 11th International Conference of Education, Research and Innovation (ICERI2018)
dc.identifier.issn 2340-1095 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-84-09-05948-5
dc.date.issued 2018
dc.citation.spage 1535
dc.citation.epage 1541
dc.event.title 11th Annual International Conference of Education, Research and Innovation (ICERI)
dc.event.location Seville
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2018-11-12
dc.event.edate 2018-11-14
dc.type conferenceObject
dc.language.iso en
dc.publisher IATED-Int Assoc Technology Education & Development
dc.identifier.doi 10.21125/iceri.2018.1350
dc.relation.uri https://library.iated.org/view/KOCOUREK2018DEV
dc.subject communication arguments en
dc.subject Y generation en
dc.subject university en
dc.subject research en
dc.description.abstract It is very important to respond at present to the requirements of applicants for study within the competition of universities. The main goal is to effectively target communication tools to the Y generation, which primarily uses new technology in everyday life. Integrated marketing communication in both online and offline environments is therefore essential for the overall communication effect of college. The aim of the paper is to predict the development of the influence of communication calls on Y generation, which is the main contemporary target group for universities. The relevant conclusions of the contribution will be based both on the secondary data from the development of the number of high school students and the primary data from the quantitative survey that has been carried out for a selected multidisciplinary university for a period of four years and where the development of individual calls towards Y generation can be monitored. Besides preference of communication channels, it is important to analyze and perceive the general preference of school of Y generation. These data will serve to give insights into Y generation and will help to recommend relevant conclusions that will be applicable to higher education institutions in the Czech Republic. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1009979
utb.identifier.obdid 43879710
utb.identifier.wok 000562759301094
utb.source S-wok
dc.date.accessioned 2020-11-05T13:57:25Z
dc.date.available 2020-11-05T13:57:25Z
utb.contributor.internalauthor Kocourek, Josef
utb.fulltext.affiliation Josef Kocourek 1 Tomas Bata University in Zlín, Faculty of Multimedia Communication
utb.fulltext.dates -
utb.wos.affiliation [Kocourek, Josef] Tomas Bata Univ Zlin, Fac Multimedia Commun, Zlin, Czech Republic
utb.fulltext.faculty Faculty of Multimedia Communications
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