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The role of marketing in the process of launching a new product

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Citace článku v konferenčním sborníku:
SOUKALOVÁ, Radomila. The role of marketing in the process of launching a new product. In: Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage [online]. Madrid: Int Business Information Management Assoc-Ibima, 2019, s. 9927-9936. [cit. 2020-11-28]. Dostupné z: https://ibima.org/accepted-paper/the-role-of-marketing-in-the-process-of-launching-a-new-product/.

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